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Sep 6 • 6 tweets • 4 min read
1/ We’re only in the first week of September, but so much has already happened in the NFT space.

Here’s a roundup of some exciting Web2 brands taking the leap into Web3 👇
2/ FIFA launches their NFT platform, @FIFAPlusCollect, on #Algorand, leading up to the Nov' 22 World Cup.

The FIFA+ Collection will be launching later this month and will bring together moments, art and images from the World Cup, much like @NBATopShot.

theblock.co/post/167512/fi…
3/ @Ticketmaster has also announced their partnership with @DapperLabs and the @flow_blockchain, using the chain to mint tickets as NFTs.
Besides using NFT technology to ensure authenticity, NFTs also serve as memorabilia and ‘proof-of-attendance’!

decrypt.co/108627/ticketm…
4/ @F1 has also registered 2 trademark filings in the US, ahead of 2023’s Grand Prix in Vegas.

The filings mentioned NFTs and crypto offerings for the event next year. Whether this will be collectibles, ticketing or any other uses, remains to be seen👀

cointelegraph.com/news/merch-and…
5/ In the same vein, luxury brand @Hermes_Paris has also made their trademark filings, covering “virtual goods, digital collectibles and NFTs…for use in online worlds”, hinting at the possibility of virtual Hermès products in the metaverse.

cointelegraph.com/news/hermes-re…
6/ Web2 brands are, and will continue to, make waves in the Web3 world by tapping on the opportunities that Web3 and NFTs can provide to them and their fans.

If you are a Web2 brand looking to do so, why not consider @getpuddle?

Join the waitlist today: tally.so/r/mZjYoV

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More from @getpuddle

Puddle Profile picture
Sep 2
1/ Web3 marketing experts do not exist.

Everybody is experimenting.

What works for them, may not work for you.

Here’s a list of successful Web3 marketing tactics for brands getting into NFTs. 🧵
2/ Web3 marketing doesn't exist without Web2 marketing.
3/ Web2: GTM stakeholder = customers, acquired via sales & marketing.

Web3: GTM stakeholder = customers, devs, investors, & partners (the community), acquired via tokens & community incentives.

Let’s dive into how brands successfully go to market with NFT projects in Web3.
Read 19 tweets
Puddle Profile picture
Sep 1
1/ 4 weeks ago, @getpuddle was announced and born into the Web3 space.

Almost 400 followers later, we are super glad to have all of you with us on this journey!

But who is behind Puddle, let's have a lil’ intro 👇
2/ Puddle is a project under @TheSpartanLabs, the venture studio arm of @TheSpartanGroup.

Spartan Labs is a collective of buildoors, aiming to invent and launch products to make an impact in the Web3 space.

More on Labs below:
3/ But how about the wonderful individuals that make up the team?

For every project under Labs, we form a project pod, pulling in members of Labs from these functional teams, namely:
• Product
• Design
• Tech
• Research
• Community
Read 9 tweets
Puddle Profile picture
Aug 31
1/ Utility for NFTs: The What and The Why

In the 2021 NFT wave, top collections were mostly collectible JPEGs.

Most people got into NFTs to make a quick buck or to find a community where they felt at home.

Community was a hard thing to value though.

Enter utility.
2/ A gazillion 10k PFP collections later, NFT projects realised that features could be added to create more value for their holders.

Projects like @DeGodsNFT allowed staking to earn $DUST and @CyberKongz with $BANANA, giving users with tangible benefits from holding their NFTs! Image
3/ Utility also expanded to include NFT breeding to create baby versions of their NFTs with collections like @BoryokuDragonz and @KaijuKingz doing so.

But while these were cool and brought many speculators in, it didn’t mean much for normal folks or brands looking at NFTs. Image
Read 12 tweets
Puddle Profile picture
Aug 11
1/ Last week, we launched Puddle, a tool built on the @flow_blockchain, which enables community builders to easily mint, manage, get insights and engage their community via the use of NFTs.

But, what is $FLOW and perhaps more importantly, WHY $FLOW?

2/ The $FLOW blockchain was first announced in 2019 by the @dapperlabs team and went live on mainnet in 2020.

The @dapperlabs team is also responsible for @CryptoKitties, which created the very first NFT boom back in 2017 (and also famously clogged the Ethereum network)! Image
3/ Yes! $FLOW and the @dapperlabs team are behind arguably two of the biggest NFT booms, first with @CryptoKitties and then once again with the @nbatopshot NFT collection.

Today, there are 7,000+ developers working on the $FLOW blockchain, with 11M+ registered wallets. Image
Read 15 tweets

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