Tesla invests in building factories (the system) that makes building great cars (the result) inevitable.
A byproduct of the action.
They posted a blog article in 2016 about why their factories deserve more attention than their cars.
The factory becomes more of a product than the product itself.
• Move away from goal setting
• Move towards system building
You see system building with great people too.
Bill Walsh the great American football coach said:
"The score takes care of itself."
Because it's all too easy getting lost in the result.
By focusing on the score you lose focus on the game.
But if you focus on the game, the score will take care of itself.
How can you do this?
Track the key results of your system to make your objectives measurable.
What key performance indicators (KPIs) do you need to hit?
My Twitter objective at the beginning of 2022 was 25,000 followers.
But the objective is useless without tracking your key results:
1. Define the action– Posting a thread
2. Quantify the action– 2x per week
3. Specify the action– Mondays & Fridays
4. Measure the action– 8 threads in February
5. Reflect on the action– Did I hit my key results?
6. Iterate the action– Improve and design new action
Too many focus on the score.
You must focus on your inputs.
99% of success is doing what you plan on doing.
But you can't trust motivation.
Build systems and stick to them.
You fall to the level of your systems.
To do this you must change your world view.
"When you view the world as a series of outputs, you form opinions. When you view the world as a series of systems, you form strategies." – Channing Allen
Pivot from:
Outputs + Opinions → Systems + Strategies.
TL,DR:
1. Define the action 2. Quantify the action 3. Specify the action 4. Measure the action 5. Reflect on the action 6. Iterate the action
So focus on your inputs and the score will take care of itself.
Follow me @thealexbanks for more threads to help you in business and life.
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9 months ago I identified 20 of the most successful writers on Twitter.
I analysed their profiles, their content and their followers.
And in doing so, I uncovered a secret to their success:
When I began writing on Twitter at the start of this year, I would spend hours crafting content, only for it to sit in the dark.
What made great writers on the platform win?
Millions of impressions, thousands of likes.
Where was I going wrong?
Then it clicked.
The best content doesn’t get read, the best hooks get read.
Mediocre hook + Great content = Your content sits in the dark
Great hook + Mediocre content = Your content gets eyeballs
Great hook + Great content = The wombo combo