How do you validate your SaaS feature ideas?
If you have built and maintain software before, then you know the cost associated with building things nobody uses.
Here are a few cost of building the wrong things 👇
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If you have built and maintain software before, then you know the cost associated with building things nobody uses.
Here are a few cost of building the wrong things 👇
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👩🏿💻 Development, this is a significant cost as engineers and UX talent are not cheap.
⚒️ Maintenance, engineers have to maintain this code forever until it is removed.
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⚒️ Maintenance, engineers have to maintain this code forever until it is removed.
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🌅 Sunsetting, to remove and sunset features, this takes effort for coding and data migration.
⚕️Health, the mental health of the Engineers, Product Managers and UX suffers greatly when the feature they’ve worked so hard on is not used.
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⚕️Health, the mental health of the Engineers, Product Managers and UX suffers greatly when the feature they’ve worked so hard on is not used.
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💸 Opportunity cost, instead of building things users want, someone else will do it.
😡 User frustration, they really do get angry when they see new features they don't need.
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😡 User frustration, they really do get angry when they see new features they don't need.
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So it is very critical to validate ideas before building!
In our experience in the industry, we have come across many techniques but none are as powerful as whats called a Fake Door Experiment, sometimes called painted doors or concept tests.
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In our experience in the industry, we have come across many techniques but none are as powerful as whats called a Fake Door Experiment, sometimes called painted doors or concept tests.
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What is a Fake Door Test?
It is placing a fake ad, landing page or UI component along the customer acquisition funnel that represents the idea. We will measure the conversion or take rate and collect some feedback.
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It is placing a fake ad, landing page or UI component along the customer acquisition funnel that represents the idea. We will measure the conversion or take rate and collect some feedback.
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Some questions we need to ask❓
1. How many people actually clicked the ad?
2. How many people clicked the Sign Up button on the landing page?
3. How many people clicked the fake feature?
4. Why are they clicking it?
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1. How many people actually clicked the ad?
2. How many people clicked the Sign Up button on the landing page?
3. How many people clicked the fake feature?
4. Why are they clicking it?
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We go into more details of how we run a LinkedIn Ad as a form of fake door testing in our blog.
We will validate whether or not we should build an integration to @Amplitude_HQ
#fakedoortest #leanux
bit.ly/3UtxB5R
We will validate whether or not we should build an integration to @Amplitude_HQ
#fakedoortest #leanux
bit.ly/3UtxB5R
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