0) After #10years, I know that the humility to seek and listen to other views is critical for all founders.
But what is even more important is the ability to trust your intuition and act decisively even when you are wrong.
The naysayers will keep talking anyway.
A thread
1) They said you couldn’t trust Nigerians to pay back unsecured loans
-We set up a debt collection company and found that there were millions of Nigerians looking to soar, and began the 10 year @get_carbon journey
2) They said you could’t lend to strangers, people you had never met with in person
-We pioneered digital lending in Nigeria and began lending to people who ultimately became our friends and supporters. #HumansOfCarbon we hail you
3) They said “family banks” were bad for the system and gave example of where such had been the source of financial abuse
-We said where trust, common values and a higher purpose exist, only good things shall prosper
4) They said “fintech” was all vibes, tech bros just making noise backed by exuberant Venture Capitalists
-We have been audited by KPMG from day one, were the first to fintech to publish our accounts and obtain the first credit rating on the continent
5) They the investors said “grow grow, grow, grow, aren’t you ambitious?”
-We said “Satan get thee behind me” (only in our heads though ; no such bravery yet!) and have continued to focus on sustainable, product led growth
6) They said how can you compete against others with much larger funding, distribution, resources. When the banks start then you are toast!
- We said the market is big enough for everyone, but as long as customer satisfaction is the key to success, we will always be in the game
7) They the customers said “but your interest rates are too high”
-We said, “don’t be annoyed, ehn. Please manage this @zerobycarbon product where you can buy anything, shop anywhere at 0% interest. You are welcome my people”
They are now saying…
But we are no longer listening 🤪
That's a wrap!
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0) After a decade of building @get_carbon, I thought it would be fund to share a few facts that are not widely known. Its been a wild ride and a book must come out at some point but for now, maybe just a few titbits!
1) We actually started out as a debt collection company, Uno Credit, and worked with 5 Nigerian banks to recover bad loans.
But we saw that these banks were bad at credit assessment, even worse at collecting on their loans but most importantly, customers were keen to repay.
These insights coupled with < 5% of Nigerians having access to credit and only 200k credits in a population of 100mm adults convinced us of the opportunity in credit. And so the first iteration of @get_carbon was born.
Are we going through the great reset in the Nigerian startup ecosystem?
I think we are.
What are the features of this phenomenon? It cuts across all stakeholders. Here are my predictions / wishes/expectations.
Please push back, agree, even insult me! All join
2/n Capital. Goodby good times, welcome normalcy. Foreign capital will not be as generous in valuations and I expect to see greater participation from local angel investors. This is a good thing because local money has more context, smaller cash and so are more judicious
3/n Founders calm down. In the last few years, there have been a group of founder that have done a better job raising money from investors than getting money from customers.
In a system with excess sources of capital no wahala. In Nigeria, this is one chance
Careful what you wish for as you may just get it. Most founders will say that capital is what is holding them back. @get_carbon I'd argue we were too lucky in our early raise. But it brought some k-leg. @ChijiokeD how you see am?
2/13 So what are the issues with getting funds too early. There are three issues but the overarching them is that you do stupid shit!!! Before you start stoning me, yes we were blessed & I wouldn't change history o. But for those who become lucky like us - shine your eye.
3/13 So for @get_carbon first we borrowed money from family to start our operations and leveraged a Mr Biggs Franchise we owned for lending capital. But we built sufficient traction and reached a point where we needed more equity to continue growth. Fundraising begins in 2014
1/13 Inspired by our senior auntie @ElohoGM’s recent 30/30 marathon I’ll be sharing hopefully 30 days of random musings on our entrepreneurial journey. Just threads o, not essays as I dont’ know book like that yet. So today’s is on our experience ‘collaborating’ @get_carbon.
2/13As a credit-led digital bank there are three key levers of success; cost of our finance, our distribution and the ability to underwrite loans. Finish.
In the early years, we felt we could accelerate by partnering with banks who had low deposits and millions of customers.
3/13 We believed mobile money would turn us into billionaires; For a year we worked with a telco and bank partnership but when we began doing user acceptance testing, they stopped returning our calls. A few weeks later they launched competing product.
On bad belle in founders! So as @TheAishetu will confirm, I have fought against a scarcity mindset for a long time. Once upon a time my body language was “anytime a friend/competitor/stranger succeeds (and i don’t) a little part of me dies”. Maybe not that drastic but close
This mentality is what you get when there are seemingly scarce resources (and i see it in a lot of founders) and you come up short. The race for talent, funding and any type of 3rd party validation can be very corrosive if you dont’ actively fight it.
What has helped is focusing on family and loved ones. Whether SoftBank gives me money or not, i have a wife and three dragons that love me unconditionally. Four brothers that will fight for me as long as I buy the beers when its my turn and parents that are my foundation.
Scarcity mentality is a terrible thing. In the early days of startup fundraising, any new investment into other Naija companies was terrible.
“Lord when?” (@asemota 🤣)
“Why not us?”
Every founder that denies having thought this may be a saint. But more likely a dirty liar
I confessed to my wife @afdozie once (this was when she saw me with her two naked eyes) - “every time a friend/startup does a great raise part of me dies”
True talk o.
But with time one sees that we are not fighting ourselves. We can all collaborate and still live to fight
Not everyone believes this - probably took me 5 years to get to this @get_carbon. Yes, there is still ego, still competitive juices but when one sits and think about it - there is too much to be gained in collaboration. How can we not when no startup has enough people to scale?