9 months ago I identified 20 of the most successful writers on Twitter.
I analysed their profiles, their content and their followers.
And in doing so, I uncovered a secret to their success:
When I began writing on Twitter at the start of this year, I would spend hours crafting content, only for it to sit in the dark.
What made great writers on the platform win?
Millions of impressions, thousands of likes.
Where was I going wrong?
Then it clicked.
The best content doesn’t get read, the best hooks get read.
Mediocre hook + Great content = Your content sits in the dark
Great hook + Mediocre content = Your content gets eyeballs
Great hook + Great content = The wombo combo
The hook is the most important factor in the success of your content.
I found myself sending different versions of the hook to friends to get their response, going back and forth daily.
• Was it catchy enough?
• Was I drawing in the reader?
• Was it sparking emotion?
In the end, quality was prioritised over quantity.
I was spending a lot of time coming up with original ideas and then having to refine the hook.
What if you could do both, at lighting speed?
We set out to build your own writing assistant and personal collaborator.
After many iterations and hundreds of user tests with leading creators, @tribescaler emerged.
You can now write better hooks in seconds.
Write better hooks → Get more impressions → Convert more customers
We do the heavy lifting, you add your creative flare.
Writing is one of the most valuable skills you can learn.
Mastering it will help you reach the highest levels of success.
Get started with your own writing assistant and personal collaborator today.