Ashley Ruba Profile picture
Sep 22 7 tweets 4 min read
This week, some academics have been very critical of my career.

That's okay. As an academic, I had no idea what UX Research was either.

So let's talk about UX! What it is, what it isn't, & why I'm truly thrilled to start my UXR job at @Meta next week.

1/ #AltAcChats
UX (user-experience) research looks at how people use products, in order to improve product design.

The term "UX" was coined @Apple in 1993. Since then, the field has exploded. Turns out, people really like products that are easy/fun to use!

2/

nngroup.com/articles/100-y…
You may have a strong negative reaction to the word "products". But we all use products! Right now, I'm using my computer, headphones, & the @Spotify app: all built with UXR.

UXR is also done on products like medical devices, cars, websites, & tech.

3/

boldinsight.com/case-studies/
My fav products to work on are next-gen technologies. New tech is so cool. And I get to build it!

That's why I'm so excited to be working on AR/VR for Meta. Initially, I'll be working on Project Aria, building the future of AR glasses 😎

4/

"But that will only make Mark Zuckerberg richer!"

This is such a narrow-minded view of tech. AR/VR has huge implications for improving disability accessibility, education, & physical/mental healthcare. This isn't wishful thinking--it's happening now.

5/

My academic research (on infant emotion perception) never had that impact.

Sure, we all write "this research has broader impacts" in our grants, but how many of us have actually created a scaleable intervention, program, or treatment?

This is partly why I changed fields.

6/
In short, UX Research is awesome. And if you have a social science research background, you can transition into UXR with minimal/no additional training.

And if you like academia, by all means, stay!

But... @RealityLabs is pretttty cool 😉



/end

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More from @ashleyruba

Sep 23
Since May, I’ve talked with over 100 phds in (unpaid!) DMs & zoom chats about “leaving” academia.

Here’s what I’ve learned about the state of academia, moving to #altac, & why profs should expect the post-doc shortage to continue for the foreseeable future. 1/

#AltAcChats
1. Many phds have been hurt by toxic advisors.

The scale of this problem is worse than you can imagine. It ranges from coercion to “stay” in academia to outright bullying. I’ve counseled many talented phds who are rightfully very angry and bitter towards academia.

2/
2. PhDs want to leave, but feel “trapped” in academia.

Many phds feel that they have no transferable skills & no knowledge on how to apply for #altac jobs. They don’t know how to get started in their search or what jobs are out there. Their training has failed them here.

3/
Read 7 tweets
Aug 22
A solid resume is necessary to getting an #altac job. But I’ve seen so many resumes from academics that don’t understand the assignment.

You can’t just list all your experience. You need to quantify it.

Here’s how to get started (you’ll want to save this tweet 😉): #AltAcChats
Companies want to see that you can deliver “value” - that you will improve their business.

I never used to think about my experience in terms of “value” or “amount of services delivered”. It felt weird to me. But this is the language of business that you need in a resume. 2/
So for a first exercise, try to quantify your experience. Think about:

- # of participants tested
- # of hours using a method
- # of students taught (or # of hours teaching or # money paid for your course)
- # of grant money received
- # of researchers managed

Examples:

3/
Read 9 tweets
Aug 18
I love being a UX Researcher. It’s a great career option for social science phds who love research.

And looks like the word is out! Lots of phd students have asked how to best prep to get a UX job.

Well friends, here’s a thread of my best advice #AltAcChats: 1/
1. Get some qual research experience.

UX research is qual heavy (usability studies, interviews, fieldwork, diary studies). Having experience in 1+ of these methods gives you a big advantage. Quant UX roles exist, but they aren’t as common. Aim to be mixed-methods at least. 2/
2. Internships, internships, internships.

Do an internship! This will give you experience with UX (experience is the biggest thing that will help you get a UX job) & determine whether you really like this work. Also, interns sometimes get fulltime job offers after graduation. 3/
Read 9 tweets
Aug 17
A year ago, I went on the academic job market for the first (and last) time. It was a process that pushed my anxiety to its limit. I’m so glad I never have to do it again.

Here are a few things I wish I had really internalized before I applied: 1/
1. Academia is not a meritocracy.

Your CV may be amazing, but that doesn’t matter. You may get shortlisted, but then you are subject to the whims of a hiring committee. Who knows what they will care about in any given year! Don’t ever get your hopes up about a job. 2/
2. If you’re geographically restricted, you probably won’t get an offer.

Since hiring decisions are random (& biased), you need to apply to as many places as possible. Not willing to live in >50% of states cause you’re a queer person with a uterus? Guess you won’t be a prof! 3/
Read 7 tweets
Aug 1
Have you sent networking messages, only to be met with silence? I receive messages every day from folx about UX - I try to respond to everyone, but it’s hard.

Here are some tips to make sure that your messages are read & receive a response: 1/

#AltAcChats @AltAcChats
1) Understand that people are busy.

I get 5+ messages daily - I’d love to have 30min zoom chats with everyone, but I can’t (I have a full time job & I don’t work nights or weekends).

If you can ask your questions in a message, that’s a much lower barrier for a response! 2/
2) Ask specific questions.

“Can you tell me about your UX job?” is really vague. What do you want to know?

What information will tell you whether this job is a good fit for you? Do you want to know about the interview, or how this job differs from academia? Be specific! 3/
Read 6 tweets
Jul 29
Overall, I had a really positive PhD experience. Now that I’ve reached 10k followers (!), I’m ready to share my secret:

You must choose an advisor who be kind and not toxic for 5+ years. Oh, and you need decide this based on a few hours of interviews. Don’t pick wrong! 1/
Your grad school advisor is the decider of whether your experience is fun/bearable or absolutely awful.

It doesn’t matter how great you are. I’ve seen many brilliant grad students just absolutely broken by toxic advisors. Several of them never finished their PhD. 2/
But a kind advisor, they will make the experience good (or at least bearable).

In 5 years, my advisor never belittled me. She never asked for work on nights/weekends. I never felt overworked or undervalued. I moved through all my milestones without pushback. It was great. 3/
Read 9 tweets

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