Thread by @rasskazov

You must know this: Today Anna Yakupova, the CEO of Paratype, russian company registered in US, welcomes the annexation of the occupied territories of Ukraine.

Type design community need to pay attention to this. Please don’t work with @ParaTypeNews and don’t use their fonts

Here is direct link to the source t.me/T_Tchat/74

Dear @Monotype, I understand that it’s best time to takeover huge cyrillic fonts collection of @ParaTypeNews by the cheapest price. But it it will be unfair for Ukrainians after what CEO of Paratype did. Please never buy them in the future and don’t work with them now.

They deleted chat, so here is some screenshots from there. Remember this “heroes”

Yesterday Paratype published a failed excuse. If before that it was possible to talk about the mistake of one employee, even SEO, now the whole company has officially published such a shameful text:

https://twitter.com/paratypenews/status/1575160510542233603?s=46&t=APYKMzq2E2bAUl2nptypDg

Here is research about context by @thedenoff

https://twitter.com/paratypenews/status/1575160510542233603

That is how the reputation institute works. Only one my publication covered 250K views. But there are hundreds of such publications. Coverage of this story is over 1–2 million people worldwide in less than one day. Here is how reaction looks on Instagram:

And all this reputation failure happens because of the imperialist views of a single person who got a great Cyrillic type design heritage. The irresponsibility of CEO that publicly supports the war without thinking about the consequences for her company and her talented employees

I think it's important to add to this case. This night I made screenshots of the company page. But one day after the fail, all that they could come up with was to remove Anna from the website this morning and write this message. Seriously??? That's all? 🤦‍♂️

https://twitter.com/AndreiSkaldin/status/1575393586111127552?s=20&t=Bi8z3NkGVCOdpr5XjC2cWw

If you think, that Anna Yakupova made it the first time, you wrong. It's her position from the beginning of the war. Here you can read what she wrote about the tragedy in Bucha few months ago: