9 months ago I identified 20 of the most successful writers on Twitter.
I analysed their profiles, their content and their followers.
And in doing so, I uncovered a secret to their success:
When I began writing on Twitter at the start of this year, I would spend hours crafting content, only for it to sit in the dark.
What made great writers on the platform win?
Millions of impressions, thousands of likes.
Where was I going wrong?
Then it clicked.
The best content doesn’t get read, the best hooks get read.
Mediocre hook + Great content = Your content sits in the dark
Great hook + Mediocre content = Your content gets eyeballs
Great hook + Great content = The wombo combo