David Perell Profile picture
Oct 3 26 tweets 5 min read
28 short pieces of life advice:

1. Block off 90 minutes in your calendar every morning to work on the most important thing. Wake up early if you need to. Don’t compromise.
2. If you’re writing and feel the need to use an exclamation point, you subconsciously know your words aren’t vivid enough. Don’t compensate. Drop the exclamation point and rewrite the sentence.
3. If you want to explore a new skill, don’t just consume information. Do the thing too. If you want to learn about music, don’t just listen to a lot of music. Play it too. Every activity has indescribable aspects you can only discover in the course of action.
4. When building a piece of IKEA furniture, don’t tighten all the screws to 100% right away. Start by tightening each one to 75%, and only bring them up to 100% once all the screws fit nicely together. This principle applies beyond furniture too.
5. You will rise fast in your career if busy people like working with you. Here’s a tip: when you have a problem to solve, come prepared with a suggested next step. If you have a question, phrase it in a way they can answer yes/no. Ask yourself: "How can I save this person time?"
6. Don’t get offended by what others say. When you do, you’re subconsciously telling other people not to tell you the truth, which leads to bigger problems in the long-term.

7. Top-shelf sunscreen for your face is worth it.
8. Don’t choose what to read based on what was published recently. People have been writing for hundreds of years. Unless you need to for work, why prioritize the past 24 hours?
9. You should know enough about your hometown to keep somebody engaged for a two-hour tour. Don’t do it for others though. Do it for yourself. Learning about your environment makes it come alive.
10. A good Zoom setup is like high-quality business attire. It creates a strong first impression. If you work remotely, invest in a good on-camera aesthetic. Get a decent camera, place it slightly below your eyes, face toward the light, and create an interesting background.
11. Make a 'last resort' playlist, and only listen to it when you need to crank through work you don’t want to do.
12. Remember the Hotel Bathroom Principle: Whenever I’m in a city and I need to use the bathroom, I walk into a fancy hotel. If you’re dressed well and walk confidently, they won’t hassle you for using it. Dress well enough to walk into a 5-star hotel and use their bathroom.
13. Religion is core to the human experience, but the way contemporary elites and academics dismiss it is a major blindspot. Don’t just read about religion. Experience it for yourself, even if you’re a non-believer. Attend religious services from all walks of faith.
14. Leaked emails are among the best ways to learn how business actually gets done. They often get released in legal proceedings. Read them.

Suggestion: Follow @TechEmails
15. Nothing good happens between the hours of 1am - 4am. Go home.

16. When you see somebody taking a photo of their friends, offer to take the shot for them so they can be in the picture.
17. Always fly with long socks and a zip-up jacket in case it’s cold on the airplane. You can change your socks when you get to the airport. If you have a jacket, use the extra pockets for storage.
18. To judge a book, open to a random page in the middle and see how you like it. I recommend page 87. Close enough to the beginning that it’s still written for a beginner, but deep enough that you’re well past the introduction.
19. Don’t look for people without vices. Instead, look for people who are up-front about them. Everybody has a dark side, and people are much more trustworthy when you know their weaknesses.

(h/t @jeremygiffon)
20. Save money on city hotels. You’re away from the room for most of the time. If you need to meet at a nice hotel for dinner, stay down the street and make a reservation. Spend the money you save on beach hotels, especially if you plan to spend entire days there.
21. The industry you work in can dictate your success more than your performance in it. For example, if you want to make money, play tennis instead of badminton or pickleball. A top-10 tennis player earns 10-20x more than a Top 10 player in the next most prosperous racket sport.
22. Most of the pleasure in a dessert comes in the first three bites. After that, you should stop eating it. As a reward, you can eat dessert more often because you don’t binge it.

(@TylerCowen taught me this)
23. Spend at least 20% of your social time with people who are at least a decade older than you (family members don’t count). Don’t aim for mentorship. Aim for a two-way exchange of value. You’ll bring them vision and energy. They’ll give you wisdom and opportunities.
24. Music is the closest thing to social programming that exists. Choose what you listen to wisely. If you don’t, most of what you listen to will push you towards Faustian one-night stands and spending money on pointless stuff.
25. Most wealthy people are starving for ideas and don't have interesting friends, so you can claim a spot at the deca-millionaires table by simply having interesting ideas.
26. Set aside 5% of the cash you earn after taxes, and put it in a bank account called "fun money." Don’t invest it. Spend it recklessly on things you want to do, and don't make yourself justify that spending.
27. Get your clothes fitted. Treat them like you’re going to own them for a decade so you can justify buying nicer stuff. Investing in fitted clothing becomes a good incentive to maintain a healthy weight.
28. To write well, delete most of what you put on the page. This piece began as 107 pieces of life advice, but I parsed it down to the top 28.

To learn more about writing well, here's my ultimate guide.

perell.com/essay/the-ulti…

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More from @david_perell

Sep 10
Whenever I go to the pool, I notice that the fastest swimmers look the most graceful in the water. They waste no effort. They glide as if they're being pulled by a strong and invisible angel.

How much of excellence comes from simply reducing unnecessary motion?
Roger Federer barely looks like he’s trying as he hits shots that go faster than a car on the highway
Rory McIlroy’s average drive flies farther than three football fields with this silky-smooth swing
Read 5 tweets
Sep 6
The Internet's recency bias is bad for humanity. Our social media feeds prioritize recency over quality, which robs us of wisdom and makes us obsessed with the news.

How to improve the Internet:
Too much of the Internet functions like a news platform. Sites like Google News drop you into the day's turmoil, which inflates the importance of politics and has people more on edge than they need to be. The system breeds drama because you're forgotten if you're not in the news.
Wikipedia is the opposite. It sorts by relevance instead of recency. Opening it increases the likelihood of learning about something delightfully random. The site makes you smarter, take you to eccentric places, and rarely riles you up. More of the Internet should be like this.
Read 12 tweets
Aug 30
Mr. Beast was so obsessed with YouTube that he talked growth strategy with friends on Skype every day for more than 1,000 days. By the end, everybody in the group had more than 1 million subscribers.
Nobody thought Mr. Beast would be a standout success. Growing up, he skipped class, got bad grades, and didn't do his homework.

That group was his priority: “We were very religious about it… they say 10,000 hours to master something, but we probably put in 40,000-50,000 hours."
Let's talk about obsession:

Whenever I become obsessed with something, I feel like an invisible being has taken reigns on my life. My obsessions are in charge, not me. I can't really influence them. The best I can do is make productive use of them.
Read 12 tweets
Aug 12
The best pieces of writing advice I can come up with after doing it every day for five years:

1) If your ideas are boring, get a life.

2) If you already have a life and your ideas are still boring, you’re not listening carefully enough.
3) If you’re serious about becoming a better writer, do it in public.

4) Imitate your favorite writers.

5) You write to an audience, but everybody reads your work alone.
6) Mentally, the most important work you can do is to silence the voice inside your head that says “people will make fun of me for this idea” before you even write it.

7) People are interested in people so write about people.

8) To learn faster, stop getting so offended.
Read 20 tweets
Jul 25
Been working on a production studio for the past eight months, and it’s finally done! ImageImageImage
And of course, we added a little writing nook in the studio too. ImageImageImage
First guest: Nick Maggiulli

(@dollarsanddata) Image
Read 4 tweets
Jul 9
What's causing all these logos to look the same?
My best guess comes down to two factors: software and the Internet.

1) Software: Designers are using the same tools, which exert the same unconscious forces on their creative process.

2) The Internet: Aesthetic diversity is bound to fall in such a hyper-connected world.
Something to factor into your answer: The homogenization doesn't end with logos. It's happening to phone booths, doorbells, street poles, and bookshelves too.

(h/t @culturaltutor)
Read 17 tweets

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