Thread by @Alex4D

In March Apple posted a vacancy in Cupertino for “Product Manager, Pro Video Apps”

i.e the team that brings you #fcpx, #Motion5 and #Compressor

Here are three of excerpts from the ad.

First they define the skills required:

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“- Possess a deep knowledge of video recording technology, post-production workflows, video editing, and 3rd-party hardware and software products
- Understand the current market for pro video creation tools, including key customer requirements for online content creation

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- Ability to demonstrate features and technologies to video editors, motion graphics artists, and colorists and understand their needs and requirements
- Have experience editing video projects, with knowledge of motion graphics, audio, color correction, and delivery

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- Drive the definition of broad, complex, and high impact products for worldwide markets, assisting in the development of the product line strategy
- Evaluate new technologies and make recommendations to pursue in future products

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- Collect global customer, developer, and partner requirements for future product development
- Balance trade-offs involving features, schedule, cost, line positioning, and lifecycle management

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- Communicate and position the product in relation to competitive products and companies
- Work with marketing communications and PR to develop product launch activities and marketing materials

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- Act as an ambassador for your product organizing customer visits, press briefings and industry events virtually and in-person
- You should be familiar with Apple’s current hardware offerings and feature set, in particular the benefits they bring to video creators

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You are flexible and versatile in nature, able to take on new challenges and embrace change and ambiguity enthusiastically
- You have excellent written and verbal communication skills, including the ability to communicate clearly and concisely

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across multiple audiences and partners
- You have strong presentation skills, and the ability to deliver impactful presentations at all levels of the organization
- You should be able to handle multiple projects and thrive in a very dynamic environment”

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Here are a couple of interesting tasks for an Apple Pro Apps product manager:

“You will be responsible for defining new features that will shape the future of professional post-production”

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On the other hand:

“You will be particularly focused on the video making requirements for the new generation of online content creators. This includes working both inbound and outbound to drive

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the development, introduction, maintenance, and/or obsolescence of features and technologies.”

Looks like Apple has decided that the Pro Apps team will one day ‘drive the future of professional post-production’

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#fcpx
#Motion5
#compressor
#ProRes