Lamborghini has gone through multiple changes of ownership as a distressed asset.
But, Lamborghini is now the pinnacle of success.
That means something...
in life and in building a luxury brand.
Lamborghini was founded in 1963 by Ferruccio Lamborghini, a wealthy Italian tractor-maker, who wanted to compete with Ferrari, primarily because he did not like a certain Mr. Enzo Ferrari.
The company's first models, such as the 350 GT, were released in the mid-1960s. The 1966 Miura sports coupé was one of the fastest cars of its time.
And is still one of the most desired vehicles in history.