My take on the ENS DAO wanting to buy/gift names to brands and celebs:
While I'm certain that this is being done with the best intentions and with the ENS ecosystem's best interests at heart, it would be a massive mistake.
Let me explain.
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The #1 reason I believe ENS has grown as big as it has, and is 200x bigger than its nearest competitor, is because of the complete freedom in all respects.
All names were available with zero restrictions.
Only pricing differences are based on character count, and that's it.
Minting house.eth cost the exact same as ef48b.eth.
Zero restrictions on the ability to mint brand names or celeb names.
This allowed early adopters thinking long-term to invest in the ecosystem by buying up great names of all kinds knowing they may be valuable later.
If you're buying ENS domains on the secondary market, make sure you verify its legitimacy first.
One important step is verifying that the wallet selling it owns it.
Steps:
•Look at the wallet address of seller
•check domain on ens.domains
•no match is a scam
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You can see that the wallet that is selling this domain ends in 529f.
But when you put in 000.eth in app.ens.domains, which is the official system for ENS domains, you can see that the actual owner of 000.eth's wallet ends in AfC4.
This confirms it's a scam.
One other obvious aspect is to use some common sense in pricing.
000.eth is obviously insanely valuable, even if you didn't know it sold for over $300k.
If someone is selling something for 90% less than reasonable, antennas should go up.
I created the first full course (I think) about #ENS domains.
• What they are
• Why they matters
• Long term outlook
• ENS vs competition
• Good vs bad domains
• Sub Domain potential
• Why it's a 100x opportunity
• much more