Men and women should be sensitive to physical cues that signal good reproductive ability.
Subsequent research-based dating advice: grow big antlers and up your bright coloration game.
Parental Investment Theory:
Women are more selective because mating is more costly for women, riskier and because women invest more in their offspring.
Physical traits that predict attractiveness explained by Parental Investment Theory:
Traits that facilitate care and protection of offspring.
(Many behavioral and personality traits may be explained in this context as well)
A word on dual mating and Sexual Strategies Theory:
Testosterone and the immunocompetence handicap hypothesis:
Worth adding and I have mentioned it here that recent research has brought the immunocompetence handicap theory into question. We don't tend to see physical attractiveness in men as closely associated with "good genes" as once believed.
This may be a better explanation for the role of testosterone and dimorphic male features:
Rather than being consistently preferred by women (as they don't seem to be), highly dimorphic features may better predict men's ancestral ability to outcompete other men for mates.
Mixed results for attractiveness and male sexual dimorphism:
My article on that topic that covers a lot of these mixed findings, if the topic of male facial masculinity and attractiveness is interesting to you:
Section on height. Taller people are preferred by both men and women, although female preferences are stronger. Tall men are also preferred for both short and long term mating.
Mixed results on preferences for body and facial hair:
The ecoparasite avoidance hypothesis, a potential explanation for why less hairy men might be more attractive:
Short term mating, Strategic Pluralism and sociosexuality:
Facial femininity seems to be a much more consistent predictor of attractiveness for women than facial masculinity is for men.
Potentially a signal of hormone levels and fertility:
Different cross-cultural results for breast size preferences:
How resource-scarce, safe and unsafe environments can shape mate selection preferences:
Resource scarcity may also shape male preferences for greater adiposity, larger breasts.
This is imo a better explanation than breasts as a direct fertility cue.
Reason being that breast size and WHR don't seem to have actually been shown to predict greater fertility. This has been very under-researched for the prevalence of the belief.
Your own mate value may shape your mate preferences as well:
Men who are more attractive may also be more selective, as may be men seeking long term mates:
This is related to male promiscuity (and the Dark Triad) as well. Men with very high sexual histories may just be less discriminating in who they have sex with.
A few of the hypotheses or models here have been brought into some question recently. You'll also notice a lot of things that have mixed results or seem to perhaps be at ends with one another.
It's important not to interpret any one element as a sort of grand macro theory of mate selection, as people have kind of done with Strategic Pluralism, short/long term mating, alphas vs betas, etc.
Absent from this chapter seems to be the more recent mate switching hypothesis, which I think begins to kind of link the overlap between short and long term preferences.
No mention of the ovulatory shift hypothesis either, although it's kind of wrapped up in Stategic Pluralism Theory as well. That short vs long term preferences may be shaped by hormonal shifts. New replication attempts have called this into some question as well.
The editor of this textbook has done a bunch of interesting research on attractiveness btw:
There is something sinister about expressed resentment and dislike of “normies.” Real antisocial vibes. Even more so than the “anti-Karen” discourse. With Karens, the debate is over if an enforcement boundary is overstepped. Maybe a real debate can be had in some of those cases.
With resentment toward normies, it’s simply a dislike of actual normal people. Yet normal people are the backbone of society. A lot of the time it looks like the useless fringe complaining about the people who actually make things function.
Hating the normal has always been a trait of losers and outcasts. It’s an immediate red flag. It’s general negative emotionality and also specific hostility toward both the mundane and the wholesome.
It’s the mindset of the unpopular kids in high school who couldn’t play sports or make it into clique groups and so, resenting their peers, experiment with every bizarre ideology and identity that the less popular adolescents do.
Delinquents think this way, they also hate the normal and society around them, but delinquents aren’t even at the bottom of this youth hierarchy. The ones at the very bottom don’t get into gangs or really edgy youth subcultures. They get into sneaky and covert ways of lashing out. Maybe they adopt a victim mentality and embrace some kind of social justice ideology where the normies (see: normal society) are oppressive. They fantasize about social collapse or revolution as their anti-normie revenge. Maybe they just become online trolls. The Internet gives them a way to lash out without any possibility of repercussions (and indeed the modern use of “normie” arose from these kinds of communities).
There is a sort of narcissism in the “anti-normie.” They feel superior, but it’s the very fragile superiority of the narcissist who isn’t recognized as superior by anyone else. They don’t get their narcissistic supply from the world around them very often. They feel very smart - their beliefs and hobbies are so much better than the normies, too! Of course anime is better than Friends. Why yes, your fringe political beliefs would totally make society better than that thing everyone else voted for. The normies don’t see the secret truths in all of the conspiracy theories that they believe; normies are very dumb but the anti-normie is very wise.
They have never had their IQ tested, but they are very certain they could not possibly be “midwits,” even if every life milestone they have experienced is associated with lower or average intelligence. If a psychologist looked at them and said “mental illness” the psychologist would just be dismissed as a normie psychologist.
They are misfits and will relate to the aesthetics of cultures and times not their own, because they don’t thrive in the here and now. This is the “men looked better in the 1920s, I should buy a fedora” effect. But it also manifests in social desires: “we should live like we did in the 1920s because I would thrive more in that environment and culture than I do now.”
They will relate to past misfits, too, and make them their heroes. This is also a narcissistic fantasy. “Actually Napoleon wasn’t a normie, see how smart the non-normies are, just like me.” In reality the normies, however, aren’t even exclusively average people. They are also the typical overachievers. When I looked at the lives of the recent Nobel Prize winners, they were every bit as normie as you might imagine. Wife, kids, house, and dogs.
And that’s the general rule for the normie: the normie is the functional and productive member of society. The further one drifts from the normie, the less likely they are to thrive. This is what fuels resentment of the normie. They see the wife, kids, dog, career, and lifestyle of the normie and think, “I want that, but I don’t have that.”
Who is the normie? To this person, “heteronormative male college kids.”
Teenager posting about his parents on the nihilism subreddit, of course, hates normies:
Just in time for National Orgasm Day, Caitlin and myself have new research up on the orgasm gap and short-term partner traits. Results in this thread. 🧵
First, the orgasm gap:
Men experience more orgasms in casual sex, especially during a first encounter.
Women who have an orgasm with a short-term partner are more likely to go on to have sex with them again in the future.
So - that first encounter matters!
Why is this? Overlapping hypotheses for the evolution of the female orgasm is its role in mate selection and mate retention.
There is a widespread perception that women face stronger pressures to be physically attractive, but it doesn’t seem clear to me that this is the case.
There is pressure to be attractive and how that pressure is experienced. This is where I think you see the differences. 🧵
The bodies that are modeled for men and women as the ideal are as unrealistic (if not more so) for boys as they are for girls.
Big things have been made of Barbie being unrealistic - but she a body that is within a natural and healthy range.
Not so for many boys toys:
Female models have been called “unrealistic” despite being real people, but what is clear is that they are simply conventionally attractive women who are thin.
Men who are handsome, lean, and also muscular are similarly selected for male advertisements: