Thread by @iamjakeschmidt

In 3 years, Alex Hormozi took $1,036 and turned it into an $85,000,000 business.

Steal Alex’s 4 step formula to scaling your business.
👇👇👇

Here’s the Formula:

1. Scale the Entrepreneur
2. Scale the Market
3. Scale the Deliverable
4. Scale the Business

Let’s break that down...

1. Scale the Entrepreneur

You need to continuously build higher and higher leverage skills as your company grows.

So what does “leverage” mean when it comes to your personal skill set?

Skillset leverage is measured by your impact on people, markets, or systems.

Example: A sales person impacts 20 clients per day.

Their sales manager impacts an entire team of 10 sales people and all of their clients (200 clients per day).

This is Alex’s Skill Stack:

2. Scale the Market

Market choice is a massive decision.

Warren Buffett once said:

“Great entrepreneurs can easily fail in poor markets. Whereas poor entrepreneurs can do great in attractive markets.”

Here’s how you select attractive markets:

1. Your customers desperately need what you’re selling.

2. They can afford your product/service.

3. You can easily target your customers.

4. Your market is growing in demand.

3. Scale the Deliverable

There are 4 C’s to leverage.

The higher up the pyramid you go, the more leverage exists.

Ex: Joe Rogan records one YT video in 2 hours and sends it to millions of eyeballs with no additional cost.

This is Alex Hormozi’s example of scaling his deliverable.

You’ll notice he uses human labor as leverage in the beginning, then media, then capital, and he plans to build software in the future.

4. Scale the Business

These frameworks work better or worse depending on what size of company you are.

Once you rise to $10M+ in revenue, you have to professionalize, systemize, and automate as much as possible.

Processes and systems are crucial here.

Framework X:

The biggest thing holding people back from making the biggest jumps in revenue growth is talent.

You need other rockstar employees to champion the vision of the business for you.

Similar to a marketing funnel or sales funnel, you need to build a talent funnel.

This funnel is going to be the most important thing you build.

It brings in your entire executive team, new CEO, COO, CMO, all your VPs, etc.

Use this thread to build your empire just like @AlexHormozi!

If you want to encourage me to show you more awesome frameworks like this, give me a follow @IAmJakeSchmidt