Despite being used by Balaji, Vitalik, and Jesse, @anoncast_ is probably the most under-appreciated project in all of crypto right now.
Anon is lighting the path for @base szn, @farcaster_xyz supremacy, and on-chain privacy with @NoirLang--launched with @clankeronbase.
A guide to Anon, its lore, and how on-chain privacy is now reality:
There's @anoncast_ and there's $ANON:
$ANON is a coin itself launched anonymously with Clanker, serving as the canonical coin of @anoncast_, a private messaging project similar to @coinfessions.
Coinfessions is run (presumably manually) by a trusted editor, through a trusted interface (Google surveys).
Anoncast, on the other hand, is totally trustless.
Built by @Slokh in a weekend with @aztecnetwork's open-source ZK language @NoirLang--Anoncast is arguably the first mainstream on-chain private social application.
Making an announcement soon? Don't hire a PR agency.
Definitely not through Series A, and maybe not ever.
You can execute PR internally with a junior resource without having to pay a $50K / month retainer.
Here are the basics in <5 minutes (bookmark this):
First, I take it when we're talking about public relations, we mean just the part that means "relationships with journalists" and not marketing or social media or "comms."
So to understand PR, you have to understand journalism and what makes something newsworthy.
Journalists are typically underpaid and overworked.
They enter the business for noble reasons (truth seeking, justice, accountability) but are constantly pushed to act against those ideals in order to drive ratings and views.
Hearing from a few teams who are scrambling to get a marketing strategy in place before we go parabolic.
You're fine. If you're struggling with narrative and positioning here's what to do in the next 30 days.
Plus 1 thing you absolutely should NOT do:
1) Founders: start tweeting every single weekday.
Four single posts, one long post.
No excuses. Drop whatever it is you're doing, stare at the screen, get it done. Marketing leaders: literally sit next to your CEO and encourage them.
Pat them on the head. Give them treats.
An A++ personal feed should look varied, with some mix of:
- explainers
- insights / "takes"
- shilling your project
- media (video, pictures)
- retweets of your partners & ecosystem
If you are just doing 1 content vertical, challenge yourself to vary it up. Do one type a day.