There are only 2 steps to audit your client's SEO revenue (excluding publishers):

-Audit the transactional pages directly
-Audit the supporting pages

Both are important. The goal is to convince the client that he is wasting money on the current #SEO_service.

Read time: 4 mins
What should be checked on the transactional pages?

Go to GSC, and check the following metrics:

-indexability: Are all the pages indexed?
-keywords: Are these keywords relevant?
-Number of queries: How many queries are these pages ranking for?
-Positions: Where are they ranked exactly? Are you having a good CTR?

There is no need to move up to the second step if there is any problem with any of those.

The client is already in the red zone. You should genuinely warn him and offer your solution.
What are the supporting pages anyway? Ideally, they are all the other pages linking to those pages (with context).

The supporting pages should be on the same topic. The more information these pages cover, the more powerful the transactional pages become.
You should get an idea of the current SEO approach the website is using.

Hop on a call with your client. Ask him about past SEO activities.

You’ll get a better sense of what’s happening.
Ask these questions if you want more insights:

-How much money does the SEO channel contribute?
-What is the traffic percentage that the transactional pages represent?
-Are the transactional pages linked back to the supporting pages?
It should be basic stuff for you. Add it to your process and repeat it to master it.

You’ll customize it on your own and get more clients easily since you’re speaking their language (the money).
If you feel you learned something, consider liking and retweeting to share helpful information with other people. I’ll post more exciting information in the next weeks.

I'm Abdulrahman, a holistic SEO for finance and e-commerce websites. For bookings: bookk.me/abdulrahman

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More from @AbdelrhmnHenedy

Oct 25
Links from Experien and Credit Karma can’t get you so far if you have plagiarised content.

Even pure #PR can’t lift you if you don’t have something to give to the web.

Here is the full case study:
(Read time: 5 mins) Image
I landed a client in the FinTech niche at the beginning of 2022. We were working only on PR links.

He has a couple of in-house writers, so he didn't use my services or even ask me to review them.
I started aggressive PR campaigns to get him at least 4-5 placements.

I successfully got him more but the most noticeable names are Experian and Credit Carma.

I’m not a fan of DR but getting votes (links) from sites who’s been in the industry for a while is a good practice.
Read 9 tweets
Oct 24
To avoid the confusion of internal links, ask this question:

If I were reading this article for the first time, what would I expect when I clicked on this link?

Here is a new perspective on internal links that you should consider.

Read time: 3 mins.
How can you measure the success of your internal links and engagement? based on the likelihood that people will click the link.

It is regarded as one of the engagement indicators that Google uses to send more PageRank via pages.
I strongly recommend this process:

-Find the related entities and secondary keywords of the page.
-Create pages/articles for these kws.
-Link to these new pages from the current page

It’s simple, but it can be hard with huge websites. That’s why you should learn Python.
Read 8 tweets
Oct 22
I’ve made over 50 SEO tools in the last 4 months using only Python.

They are worth $1,500+/year in paid tools with more flexibility.

If you want to make yours, here is my full story with Python:

Read time: 4 mins
I started learning Python 4 months ago. I was a bit afraid of the unknown, but that doesn’t matter. I wanted to enhance my process with a more affordable solution.

This guide by @ChouinardJC had more than enough for me to understand the basics: jcchouinard.com/python-for-seo/
In my learning phase, I was really impressed by @GregBernhardt4’s guides. His blog has advanced guides which include machine learning and Python for more detailed insights.

He has also compiled a list of Python resources: importsem.com/resources/
Read 9 tweets
Oct 20
Some people say "Publish 30 posts a month and you’ll get out of the sandbox" which is not accurate since you should base your decision on data

This is a quick thread to help you get your competitors’ publishing frequencies so you can use them to your advantage

Read time: 3 mins
Google uses publishing frequency as a quality metric (with maintaining your quality, of course).

The plan is simple:
-Get the competitors’ publishing dates at scale
-Get the average +1 (for value proposition)
-Schedule your posts
1. Get the competitors’ publishing dates at scale

Sitemaps are underrated. It includes the last modified date, change frequency, priority, URL, and sitemap location.

In our case, we only need the "lastmod" and "ChangFreq" columns, as is clear from the pic.

But how to get it? Image
Read 8 tweets

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