Thread by @AbdelrhmnHenedy

There are only 2 steps to audit your client's SEO revenue (excluding publishers):

-Audit the transactional pages directly
-Audit the supporting pages

Both are important. The goal is to convince the client that he is wasting money on the current #SEO_service.

Read time: 4 mins

What should be checked on the transactional pages?

Go to GSC, and check the following metrics:

-indexability: Are all the pages indexed?
-keywords: Are these keywords relevant?
-Number of queries: How many queries are these pages ranking for?

-Positions: Where are they ranked exactly? Are you having a good CTR?

There is no need to move up to the second step if there is any problem with any of those.

The client is already in the red zone. You should genuinely warn him and offer your solution.

What are the supporting pages anyway? Ideally, they are all the other pages linking to those pages (with context).

The supporting pages should be on the same topic. The more information these pages cover, the more powerful the transactional pages become.

You should get an idea of the current SEO approach the website is using.

Hop on a call with your client. Ask him about past SEO activities.

You’ll get a better sense of what’s happening.

Ask these questions if you want more insights:

-How much money does the SEO channel contribute?
-What is the traffic percentage that the transactional pages represent?
-Are the transactional pages linked back to the supporting pages?

It should be basic stuff for you. Add it to your process and repeat it to master it.

You’ll customize it on your own and get more clients easily since you’re speaking their language (the money).

If you feel you learned something, consider liking and retweeting to share helpful information with other people. I’ll post more exciting information in the next weeks.

I'm Abdulrahman, a holistic SEO for finance and e-commerce websites. For bookings: bookk.me/abdulrahman