@reuters article on #Toyota talks of a possible reboot of it's EV strategy because it's present mixed EV/ICE manufacturing strategy just can't compete with Tesla lower cost pure EV platform. reuters.com/business/autos…
To compete you have to make a compelling product and to make it at volumes and costs that are profitable.
Right now Toyota is loosing at all 3 when competing with Tesla, and Toyota's tactic of delay and FUD to slow BEV growth hasn't worked sufficiently to stop them breaking out.
Right now Toyota is loosing at all 3 when competing with Tesla, and Toyota's tactic of delay and FUD to slow BEV growth hasn't worked sufficiently to stop them breaking out.
Waking up to the realization that they can't put the BEV genie back in the bottle is progress, but they actually have to come up with a compelling and profitable BEV product line.
Cancelling BEVs they currently have in development and to restart from scratch is likely too late.
Cancelling BEVs they currently have in development and to restart from scratch is likely too late.
Toyota's should have done a BEV platform reboot 5 years ago.
How long will it take them to come up with a totally new BEV platform? Another 3 to 5 years?
BEV production worldwide has been growing rapidly across the world, those manufacturers that have forged ahead are learning.
How long will it take them to come up with a totally new BEV platform? Another 3 to 5 years?
BEV production worldwide has been growing rapidly across the world, those manufacturers that have forged ahead are learning.
As companies grow experience in making BEVs they learn how to improve the products and refine the manufacturing process to increasing production, lower costs and increase quality.
If you want to compete you need to be already making and refining vehicles, not at a drawing board.
If you want to compete you need to be already making and refining vehicles, not at a drawing board.
What are Toyota to do?
They have to do the reboot as they can't make competitive products as profitably as the leading competitors.
Buying in expertise and perhaps a whole set of designs and manufacturing capacity might be the quickest way to get to market. Foxconn perhaps?
They have to do the reboot as they can't make competitive products as profitably as the leading competitors.
Buying in expertise and perhaps a whole set of designs and manufacturing capacity might be the quickest way to get to market. Foxconn perhaps?
However, I suspect Toyota will be too proud/driven by ego to call in outside expertise on design and manufacturing.
This leaves lots of internal machinations within Toyota as they try to cobble together a team that execute a reboot rapidly and profitably.
It's do or die.
This leaves lots of internal machinations within Toyota as they try to cobble together a team that execute a reboot rapidly and profitably.
It's do or die.
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