When ads first appeared in the App Store in early iOS betas, many inside were very upset. It was an insult to our customers. We pushed back strongly. After a meeting where management pretended to listen to our concerns, it was evident they had no intention of changing their mind.
I’m glad to see apple getting raked for ads in the OS. They are disgusting and shameful. I hope they will realize how offensive these are, but realistically I doubt it.
This was the strongest pushback effort I’ve seen in my time at Apple. It was also doomed because Tim Cook saw the money Facebook, Google, and others were making from ads for apps and decided that he wants a portion of that.
To me ads in iOS are particularly offensive because I took pride in making products that served the customer. Ads turn “customers” into “users” to be monetized for the real customers, the ad buyers. They fundamentally compromise the integrity of the product.
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