Dante Licona Profile picture
Oct 26, 2022 23 tweets 21 min read Read on X
The @IFRC_Europe communications & fundraising skillshare is happening this week in Istanbul.

150 professionals from over 50 countries sharing their expertise.

Thanks to @RedCrescent for hosting!

Here’s what we’ve seen so far #IFRCSkillshare22 👇🏽🧵
We started with an inspirational keynote from @zainab0aleqabi.

She shared her passion for storytelling and told us:

“I want to create awareness on the ground, not only on social media”

#IFRCSkillshare22
We need to amplify more local voices.

@IrinaRuano from the Red Cross Red Crescent Magazine shared concrete examples of how volunteers —with talent & close to the action— make a big difference for effective communication.

#IFRCSkillshare22 Irina Ruano presenting in f...
The @redcrescent_kg team shared how much progress they’ve achieved over the last couple of years by intentionally putting efforts in more effective communication and storytelling — and the power of strong visuals.

#IFRCSkillshare22 Kyrgyzstan Red Crescent sha...
We also heard from AMAZING people from Syria.

They live in Türkiye & are alumni of the ESSN storytelling project supported by IFRC, @Kizilay & @eu_echo.

They received mentorship from @zainab0aleqabi & other mentors.

Their stories👉🏽 bit.ly/3FiEEZU

#IFRCSkillshare22 twitter.com/i/web/status/1…
We are more than just labels.

An insightful session by @Rana_J01 invited us to see people beyond their affiliation/status, to observe more deeply, to listen better.

She also showed us how to get attention from a full room—using silence.

#IFRCSkillshare22 Rana speaking in front of a...
It’s critical to communicate at the right time.

The @RedCrossRomania team presented their impressive comms & fundraising efforts in response to the humanitarian crisis in Ukraine.

What an effort.

#IFRCSkillshare22
Act fast.
Be prepared.
Be transparent.
Have a good team.
Take time to rest a bit.

Another impressive comms effort by the @PolskiCK team 👏🏽

#IFRCSkillshare22 Ula, from the Polish Red Cr...
If you:

- Empower & assign responsibility (through a Chief of Duty).
- Have clear SOPs and checklists
- Have a good team
- And check on yourself & others

Then you can keep calm while communicating effectively during crises, the @roteskreuz_de way.

#IFRCSkillshare22 Milan Mende from German Red...
How can we tell better stories with photos?

@bradleysecker showed us how to create powerful visuals, while preserving dignity & safety for the people that share their stories in front of the camera.

His portfolio, a must-see bradleysecker.com

#IFRCSkillshare22 The photo shows nine hands,...
Epidemics start and end in communities.

That’s why TRUST matters — it’s critically important.

@EvaErlach shared insights from DRC & the community feedback mechanisms that @ifrc network teams use to listen, address rumors, and improve humanitarian response.

#IFRCSkillshare22 A cycle of trust  Act on pe...A DRC Red Cross volunteer t...A female DRC Red Cross volu...A screenshot of an IFRC dat...
Will people remember what you just said?

Make the message stick.

Colleagues from the Red Cross of Bosnia & Herzegovina shared their experience creating content that resonated with their audience during COVID-19.

#IFRCSkillshare22 A social media graphic with...A shoe that just stepped ov...
Campaigning with purpose.

We took a deep dive on how the #PowerToBe campaign came to be.

A joint effort by:

IFRC
@Kizilay
@eu_echo
SocialSocial
and many RCRC National Societies.

#IFRCSkilshare22
Accessible social media should not be optional anymore.

Humanitarian communicators & marketers must walk the talk.

That’s why we are so grateful to @HashtagHeyAlexa for sharing her expertise at #IFRCSkillshare22

Find all resources here accessible-social.com A selfie photo showing over...
And all of a sudden, everything changed.

Our colleague Lesya, Head of Comms at @RedCrossUkraine told us the story of how exactly the team responded on 24 February (and ever since) to the extraordinary humanitarian needs.

“Every day brings a new surprise”

#IFRCSkillshare22 Lesya, the Head of Comms of...
Effective communication requires:

Strategy
Structure
Planning
Timely execution

Alice Buckle shared how the @BritishRedCross gets things done.

#IFRCSkillshare22
How to make the most of @Meta services?

Be authentic
Be informative & timely
Share frequently & consistently
Mix it up (video, stories, carrousel)
Highlight important announcements

Thanks to Rosa and Burak from the EMEA team for sharing their insights.

#IFRCSkillshare22 Rosa and Burak from META ad...
The use of messaging services keeps growing.

And @Viber has a wide range of options for organizations to connect with supporters and communities.

Many thanks to @PetyaKamburova for our long-standing partnership and for joining the #IFRCSkillshare22 A selfie photo with Red Cro...
Twitter works best in real-time.

It’s critical for organizations that communicate during emergencies.

We are lucky to work closely with so many tweeps 

What a treat to have @Silvia_BXL joining 💻 the #IFRCSkillshare22 – thanks for the shoutouts for Red Cross teams worldwide! A very smiling crowd happy ...
A masterclass on how to work better with media:

Avoid jargon
Be transparent
Pitch at the right time
Get to know journalists
Create value for producers
Get to know their workflows
Don’t waste the audience’s time

Yet another press release? Maybe not.

#IFRCSkillshare22 Image
Human story first, operations last.

Thanks to @helenachumphrey for reminding us how she and many journalists focus on stories of people, not boxes. That’s what most audiences relate to.

Great to catch up at #IFRCSkillshare22! Thanks for joining us 🙏🏽 A selfie photo with Helena ...
Positioning experts in a competitive media environment is a challenge.

But Danish Red Cross @danskrodekors has a plan for that.

With the lighthouse approach, subject matter experts commit to make the time to communicate.

Kudos to @KlausNorskov & team 👏🏽 #IFRCSkillshare22 Klaus from Danish Red Cross...
And that’s a wrap for a week of inspiration, learning & human connection.

A big thank you to ALL #IFRCSkillshare22 organizers (specially @noripetya & Pavlina from the comms side, and @Kizilay for hosting us).

Thanks to Magdalena from @roteskreuzat for the TikTok grand finale!

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More from @Dante_Licona

Feb 22, 2023
After 4.5 years of leading the @IFRC social media efforts, last week I said goodbye to colleagues & friends. It was a wild ride!

Together we did some work we are proud of.

We used social media in creative ways.

We added value to our members.

We learnt together.

Here's a 👋🏽🧵
When I joined @IFRC, I wanted to:

-Elevate our social media presence
-Position the organization digitally
-Focus on shareable content & formats
-Organise social media trainings & events
-Help colleagues communicate better
-Learn from the best

I believe that worked out well!
I started at @IFRC in October 2018.

Back then the team was considering closing our Facebook page.

I suggested we may give it a try—with truly shareable content.

This image from the @CroixRouge was our 1st post with more than 2k shares in a long time.

Shareability works. A photo of a closet with a batman costume, a French Red Cros
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Nov 21, 2020
Like many of you, I’ve been following obsessively COVID-19 updates since January.

“Apollo’s arrow: the profound & enduring impact of coronavirus on the way we live” by @NAChristakis gave me a lot of perspective & a reality check.

Here’s one tweet per 📖chapter🧵👇🏽
1. An infinitesimal thing — the butterfly effect: How small, almost imperceptible events –like SARS-CoV-2— can alter the way the world operates in a matter of weeks

Do you remember how China built a hospital in days?

2. An old enemy returns.

We forget the lessons of previous pandemics for many reasons: they happened a long time ago, very few people alive today –like Marilee Shapiro Asher–can remember how it was.

What happened is not new to our species, just to us.

Read 9 tweets

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