Wrote another 1000 words for the second book today!

Progress is being made!

I’m already about 5000 words into it!

Been using many of your questions for the book and the appendix!

I think people will really understand what it means and what it takes to be a full-time creator!
The entire thesis of the 2nd book is inspired by “Millionaire Next Door”. Most people don’t understand how anyone can be a FullTime content creator.

Yet in the next few years everyone in America will know someone or be related to someone who is.
There are a lot of people who misunderstand content creators and how and why they make their money.

Many go into this also not respecting it as a real career and taking it seriously but complain when it doesn’t work out, despite not being realistic or committed.
My goal is to help establish the legitimacy of content creation as a career, content as a service, and the #CreatorEconomy as a whole by sharing case studies, real information and insights into what full-time content creators actually do for a living. 🙏🏾🙏🏾

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More from @robertoblake

Oct 30
Doing the green screen effect, audio processing and the rough cut of taking out all mistakes and doing the color correction, takes me a little less than 45 minutes to an hour on most videos.

Because I shoot in one take, and I use the same camera, lighting audio settings.
I only make 1-3 mistake for every 5 minutes of video. 20 minutes of filming is a 16 minute video, with most of my additional takes being the hook, sponsored plug, or outro.

Audio and color correction are all custom presets now.
For background music I don’t waste hours searching for the perfect song, I use @epidemicsound and every quarter (3 months) I make a soundtrack of what 6-12 songs I’m going to use.

For b-roll I use @StoryblocksCo and I make concept folders labeled by mood or theme for footage.
Read 22 tweets
Oct 30
What does it take to be a full-time content creator on YouTube?

Well for most ppl a decent 6-12 min video takes 4-10 hours to edit.

Optimizing thumbnails, titles and upload data 1-2 hours.

Research and scripting 2-6 hours.

And you’d need to upload 1-3x a week. (Thread)
On an average if a creator is making high value (attention getting, interest driven), high quality (well produced and well performed) content, consistently (1-3 videos a week, ever week), and they do this for 3-5 years, they COULD get to a position to go full-time.
However if we use those factors as a baseline:

A creator needs 15-25 hours a week of time freedom.

And 3-5 years of a stable income and stable lifestyle that allows them to create.

And to be competitive they need at least mid level hardware and software on top of it.
Read 18 tweets
Oct 24
If you want be a better storyteller, read great storytelling with physical books.

You can do this for free by supporting your local library.

Or buying books locally or gently used if you can’t buy from Amazon or Barnes and Noble.

It doesn’t have to be epic fantasy either:
Old Classics like

Where the Red Fern Grows
The Outsiders
To Kill a Mockingbird

Are great reads.

For fantasy if LOTR isn’t your think, read the Night Angel Trilogy by Brent Weeks.

Or the Mistborn Saga by Brandon Sanderson.

Rhapsody by Elizabeth Hayden.
You should absolutely read books to become a better storyteller…

But if you want to watch film for visual storytelling:

Watch Reservoir Dogs

Watch Titanic

Watch Ever After

Watch Training Day

Watch You Got Mail

Watch Crouching Tiger

Watch Dial M For Murder
Read 4 tweets
Oct 24
Some of you know in your heart of heads that you didn’t make the best thumbnail or even in the top 20 for everyone talking about the same topic.

You know you didn’t make the best first impression in the first 8-30 seconds.

And you know you haven’t been consistent (thread)
You can’t say you’re not hearing or learning anything new and complain about a lack of results when you are not doing the fundamentals well.

When I was in martial arts, my sensei wouldn’t let me move on until I had my form right and had the fundamentals so I wouldn’t get hurt.
Learning some advanced strategy or new tactic or ninja trick won’t do you any good, when what you need to do is get a fundamental grasp of Photoshop of Canva.

Or put in the 100 uploads for feel less awkward in a video and project confidence.
Read 24 tweets
Oct 24
My Biz Model

Level 0 - My Free Content & Newsletter

Level 1- $5-$50 Products: Stickers, Books and Merchandise

Level 2- $99 Products: Digital Download Bundles (Starter Kits)

Level 3 -???

Level 4 - $500+ Coaching with Me

Level 5- $5K+ Public Speaking, Sponsored Content
For Level 3 the gap there is most likely going to become courses that are just under $500

Level 4 will likely increase since I have to set a bigger boundary on my time if I want to start a family (which I do).

Level 1 & 2 need newer products in them at the moment too.
Books have proven to be my best performing level 1 product.

YouTube Starter Kit has been my best level 2. I believe V2 of it will do even better, and the Podcast Starter Kit has equal potential.

Level 3 is the only thing I have to build from scratch…
Read 9 tweets
Jul 16
Measured the 3 years of my channel at its peak July 2016-2019

Gained 300,000 Subscribers, published 598 Videos

2019-2022 140,000 Subscribers, 196 videos published.

This is a clear illustration of the value of VOLUME/Consistency right here.

Imagine if I had marinated the pace.
The quality did improve and quantity didn't interfere.

By Quality I mean that the performance on camera, my personality, and my production quality all improved.

Quantity doesn't interfere with that.

Quality over Quantity is only specific to certain niches. Not education.
Education content, Tutorial Content, How To Videos, Fact Videos, Product Reviews, News, and Commentary, are all niches/genres that benefit from consistency and reliability as well as the performance of the Creator on camera and accuracy of info.

Quantity only helps it.
Read 6 tweets

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