Joe Speiser ⚡️ Profile picture
Oct 31 25 tweets 11 min read
I've built 10 startups and sold several for millions.

Let me teach you in 2 minutes what took me 5 years to learn.
How to build a startup within 30 days -

Pro tip: In the first 30 days, your goal is to get your first 10 customers.

Nothing else matters.
Do only those tasks which are absolutely necessary for getting you 10 paid customers.

Ruthlessly eliminate everything else.

Let's say you're building a Calendly clone.
You'll need

- a website for getting customers.

- a functioning product.

- a customer acquisition strategy.

- a launch strategy

Week 1
-Buy a domain from Godaddy. com

-Find a cool website template on Wix. com

- Make design, logo, and branding on Figma

- Launch your website in <10 hours

You now have a slick website.
- Post a job on Dribbble & hire a UI-UX designer to design the interface of your app.

- Task here is to design an end-to-end workflow of the app.

While your designs arrive, you'll vet developers who can build the app on no-code using Bubble
- Go to Fiverr, & find Bubble developers with 10+ projects. Pay for the experience.

- Set up calls to figure out their budget. Don't skimp on the cost, pay what they're worth

By the end of week 1 -
You have a website, your designs are getting baked and you have 2-3 prospective developers that you will finalize at the start of week 2.

Week 2 and 3 - Build a 500-person email list
Install - it captures emails of website visitors without them entering the email. It's like magic, I'm a power user.
And then direct thousands of people to your website so you can capture emails.

Let me show you 5 strategies to find these 500 customers from social media.
1. Follow your competitors' customers and DM them for advice. People love giving advice, but to give you advice they'd have to sign up. Sneaky.

To do this make a database of your competitors and the social channels where they are most popular.
Follow their thousands of followers and send them this DM.

Ask them for advice on shaping the product.

Calendly has 20K followers

Assume 2,000 of them are their customers

Maybe 3% of those people will sign up
That's 60 users. BOOM!

You can repeat this with all your competitors. Send thousands of DMs to get 100s of sign-ups.

2. Find negative comments about your competitor on and reply to each one of those complaints asking them to try your product.
3. Build a Twitter bot that replies with a meme on every tweet where your competitors are mentioned.

To create the bot, follow the instructions here, it's pretty simple -…
4. Target your competitors' followers and tell them your product is better.

My friend @AKASpencerScott tried this and it totally works.

5. Partner with Influencers and give them 100% commission
@AKASpencerScott Research and make a list of influencers who talk about office culture, remote teams, no-code tools, work-from-home, etc.

Find all these Influencer's emails using @MeetApollo
@AKASpencerScott @MeetApollo Send them a hyper-personalized email. Take a picture holding a whiteboard (or their product) with their name

Sounds crazy, but that's why it works. If somebody sent you an email holding a whiteboard with your name on it, would you not reply?
@AKASpencerScott @MeetApollo c. Give them a 100% commission on any sale they bring. They keep revenue for month 1, if your product is any good, some users will be retained, and you'll keep the revenue from month 2 onwards.

The traffic from all these sources will come to your website.
@AKASpencerScott @MeetApollo will capture emails of all the website visitors, without them knowing. Then send an email to everyone.

It's magic, I know! I use it a ton.

By the end of week 3 -
@AKASpencerScott @MeetApollo Your app is ready. The designer was late, and the dev didn't exactly match the design, but hey, you have a MVP.

You also have an email list with 500+ sign-ups and some paying customers.
@AKASpencerScott @MeetApollo Unless there are major problems with your app, don't wait to test out the bugs in your app, launch it and use the pressure of losing customers to fix bugs faster.

Week 4 - Product Hunt Launch
@AKASpencerScott @MeetApollo - Use to find 2-3 hunters to help rank #1 on Product Hunt

- Use your 500-person email list to upvote your product

- Make all your friends go and upvote your product

- Post live updates on your social channels, gain traction
@AKASpencerScott @MeetApollo Follow the Official Product Hunt Launch Guide -

The goal is to be amongst the top 5 products of the day & the week

By the end of Week 4 -

You have a site. You have an app. You have 500 prospective customers and hopefully, 10 paying customers.
@AKASpencerScott @MeetApollo You now have a company to run. Congrats.

If you found this thread useful, retweet to share it with your network.
@AKASpencerScott @MeetApollo Follow @jspeiser for hard-earned lessons on Entrepreneurship and SaaS.

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More from @jspeiser

Oct 25
I run a $1+ million startup on a <$200 tech stack.


It's no code!🚀

Here are the 11 tools I use daily:

1. How I use them
2. Their pricing
1} Landing Pages

Tool: @dorik_io

How I use it:
📍 Easy to use sleek inbuild templates for landing pages
📍 lets you set up a landing page in less than 60 mins
📍 Super easy with customization of branding & edit the marketing copy

Pricing: Starts ~$4/month (Has a free plan)
@dorik_io 2} Data Storage

Tool: @airtable

How I use it:
📍 Easy to keep track of ongoing sprints
📍 a spreadsheet with good UX/UI
📍 record all your users data / crm
📍 Easily collect data using simple forms

Pricing: Starts at $10/month (Has a free plan)
Read 14 tweets
Oct 24
14 mental models that helped me build 10 startups and sell (a bunch of them) for millions.
1) Serviceable Obtainable Market (SOM)

Everyone focuses on the Total Addressable Market (TAM), which gives an unrealistic expectation of your market size.

Instead SOM gives you a more practical estimate.
2) Viral Coefficient

Is the number of new users an average customer generates and a strong indicator of how highly your users like your product.

The higher your viral coefficient, the cheaper your acquisition costs.
Read 16 tweets
Oct 11
Netflix Director Mike Cessario sold $130M worth of water last year.

His company Liquid Death is dominating the water industry with edgy branding and masterful storytelling

Here's how it grew to a $700 valuation overnight Image
In 2018, former Netflix director, Mike Cessario started Liquid Death, a canned-water brand to make drinking water cool again with a tagline - "murder your thirst"

Instead of selling the quality of their water, they sell the idea that drinking their water is cool, new & different Image
Mike knew the power of branding & positioning from day one.

While all the water-based companies were talking about nature, purity, taste, etc, he came out with water in a can, that looks more like an energy drink or a beer and called it "Liquid Death". Image
Read 19 tweets
Sep 26
I've built 3 websites that have done $100M+ in revenue

it all comes down to understanding 1 THING.
Your website is a letter you write to your customer

First write the letter

Then design your site around it
This a good sales letter from Polywork

1. Here's your problem
2. Here's why solving it is hard
3. Here's our solution
4. Here's who it's worked for
5. Here's why it works Image
Read 13 tweets
Sep 20
The most practical way to make $1M:

Buy a SaaS business and flip it for 4X in 12 months.

I’ve done this multiple times.

My exact 5 step blueprint on flipping SaaS businesses for millions 🧵
1. Finding a great SaaS business
2. Approaching the owner with an acquisition offer
3. Financing your purchase
4. Growing the product
5. Selling it
Step 1 - How to find a great SaaS business?

This is a crucial step.

You need to pick the company that you know CAN do well.

Key indicators to look for while selecting:
1) ARR
2) Retention/Churn
3) Competition
Read 22 tweets
Aug 26
15 websites that every startup founder NEEDS to know about

(and 3 you likely never heard of)

1) Apollo

Apollo has been my go to cold-outbound secret for the past 2 years. They have access to everyone's email with 99% accuracy, and a super simple drip sequence.

I cut my cold-outreach skills on this and it was game changing.
2) The Psychology of Design

Understand the psych behind why your users do what they do and how to drive more conversions.
Read 17 tweets

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