Jen Sale Profile picture
Nov 3 14 tweets 15 min read
Let’s #recap:

A few tips & tools to evaluate #domains coming up for auction @namejet (or for sale) re: wholesale+retail value/chance of resale/risk assessment…

Src: @DomainSherpa 📺 domainsherpa.com/dsr10312022 ▶️39:10
Cc: @J10enbaum 🧼 @AmmarKubba 👨🏽‍🎤 @BradenPollock 🤡

🧵 1/13
1. Review EstiBot & NameJet data

– What is EstiBot’s appraisal?
– How many backorders are there?
– How many days left until the auction?
– What is the min. bid?

🔗 estibot.com / @estibotcom
🔗 namejet.com / @namejet

🧵 2/13
2. Check Archive.org

– What, if any, was the past-use/history over time?
– Are there any red flags that may affect a future brand, the value and/or resale?

🔗 archive.org / @internetarchive

🧵 3/13
3. Check Ahrefs

– Scroll down to the footer and work through the Free SEO Tools → e.g. Backlink Checker, Website Checker, etc.

🔗 ahrefs.com / @ahrefs

🧵 4/13
4. Review WHOIS activity

– Previous/current owners? Any red flags?
– If currently owned by a domain investor, why are they dropping this name?
– The domain’s creation date (age)?

🔗 domainiq.com / @domainIQ_com
🔗 domaintools.com / @DomainTools

🧵 5/13
5. Check SERPs

– Are there any exact match results/companies (chance of resale/pool of prospective buyers=demand)?
– Review past news articles/mentions/trends (positive vs. negative)

🔗 google.com / @Google
🔗 bing.com / @bing

🧵 6/13
6. Check Crunchbase, LinkedIn & GitHub (+social media)

– Search for exact match companies/handles
– Review founders, funding & revenue
– Check @GitHub for new projects

🔗 crunchbase.com / @crunchbase
🔗 linkedin.com / @LinkedIn

🧵 7/13
7. Check NameBio

– Has the domain sold previously? When, where & how much?
– Review comparable sales for potential resale value e.g. length, extension, category, patterns, etc.

🔗 namebio.com / @NameBio

🧵 8/13
8. Setup Google Alerts

– Monitor the exact match domain name/keyword(s) (positive vs. negative news, new prospective buyers, specific industry trends)

🔗 google.com/alerts / @Google

🧵 9/13
9. Check trademarks

– Assess if a trademark(s), similar or identical to the domain name, already exists

🔗 wipo.int/branddb/en / @WIPO
🔗 uspto.gov/trademarks/sea… / @uspto

🧵 10/13
10. Check alt extensions

– com/net/org/co/ai/io/xyz, ccTLDs, blockchain, etc?
– Status check (parked, for sale, developed, coming soon, not resolving)
@Google Wildcard Search e.g. site:keyword.*

🔗 instantdomainsearch.com / @instantdomain

🧵 11/13
11. Phone-a-friend

– Discuss a potential acquisition (or sale) with a trusted and experienced colleague in the domain name space

🧵 12/13
12. The gut check

“At some point you need to be able to develop your own *instinct* and I would use the (above) tools to test that instinct.” – @AmmarKubba 👨🏽‍🎤

🧵 13/13
I hope you’ve found this 🧵 of some “actual value”.

Disclaimer: “None of this is financial advice.” – @J10enbaum 🧼

✌️ @JenSale AKA Sandy 🎀

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