Here's a step-by-step roadmap on how to use Twitter to sign clients (without overpaying for ads)
Bookmark this 🧵:
(Free gift inside)
Bookmark this 🧵:
(Free gift inside)
Before we get started...
I've got something for you.
I put together a swipe file + a 13-minute training video...
That goes into 5x more depth than this thread.
RT the first tweet and comment "video" and I'll send it to you!
Anyways, let's get into it!
I've got something for you.
I put together a swipe file + a 13-minute training video...
That goes into 5x more depth than this thread.
RT the first tweet and comment "video" and I'll send it to you!
Anyways, let's get into it!
If you're anything like me,
You probably spend way too much time creating content.
But I'm going to save you 2 months of trial & error.
This thread is everything I wish I knew as a creator with a service-based business.
You probably spend way too much time creating content.
But I'm going to save you 2 months of trial & error.
This thread is everything I wish I knew as a creator with a service-based business.
I spent 2 months tweeting platitudes.
Content that targeted no one.
Did they get good engagement?
Sure...
But they built no authority.
So here's the content strategy I now use to build authority and attract quality followers to my brand:
Content that targeted no one.
Did they get good engagement?
Sure...
But they built no authority.
So here's the content strategy I now use to build authority and attract quality followers to my brand:
INBOUND MARKETING
Inbound marketing should be doing the heavy lifting for you.
We'll be breaking this down into four parts:
1. Profile Optimization
2. Tweets
3. Threads
4. Auto DMs
Inbound marketing should be doing the heavy lifting for you.
We'll be breaking this down into four parts:
1. Profile Optimization
2. Tweets
3. Threads
4. Auto DMs
Profile Optimization
Your Twitter profile is your personal landing page.
In less than 10 seconds potential followers will either follow you or swipe off.
So making a great first impression is key.
Your Twitter profile is your personal landing page.
In less than 10 seconds potential followers will either follow you or swipe off.
So making a great first impression is key.
Here's the winning formula:
-Headshot
-Banner
-What you're building
-Social Proof
-Your offer
-Link to website
-Headshot
-Banner
-What you're building
-Social Proof
-Your offer
-Link to website
Tweets
Your tweets are what nurture your followers and help you build trust.
The sweet spot is positioning yourself as an expert while still being relatable.
Here's how to do that:
Your tweets are what nurture your followers and help you build trust.
The sweet spot is positioning yourself as an expert while still being relatable.
Here's how to do that:
Write 4 tweets per day.
2 actionable tweets on your niche
1 tweet presenting your ICP's main problems with a solution
1 tweet that shares your personality
2 actionable tweets on your niche
1 tweet presenting your ICP's main problems with a solution
1 tweet that shares your personality
Threads
Threads can be done in many ways.
But for our purpose, we want threads that do one of the following:
-Educates
-Establishes credibility
-Builds rapport with your audience
Threads can be done in many ways.
But for our purpose, we want threads that do one of the following:
-Educates
-Establishes credibility
-Builds rapport with your audience
Educational threads help position you as an expert with your audience.
The point is to provide a ton of value that proves your expertise.
Case study threads are an excellent way to establish credibility.
To show you have proven results for you and your clients.
The point is to provide a ton of value that proves your expertise.
Case study threads are an excellent way to establish credibility.
To show you have proven results for you and your clients.
Case studies might get less engagement, but they attract the right people.
There's no better way to attract clients than with proven results.
There's no better way to attract clients than with proven results.
The last option is a story thread.
Share a personal story.
Build an emotional connection with your audience.
Positively influence your followers.
Share a personal story.
Build an emotional connection with your audience.
Positively influence your followers.
If you need help with crafting thread hooks, I put together a massive guide with over 125 examples.
Check it out here:
notion.so/The-Ultimate-T…
Check it out here:
notion.so/The-Ultimate-T…
Auto DMs
The last piece of inbound marketing is to giveaway free value.
Make a swipe file, pdf, or video going into detail about a topic within your niche.
Provide a TON of value.
Over-deliver.
The last piece of inbound marketing is to giveaway free value.
Make a swipe file, pdf, or video going into detail about a topic within your niche.
Provide a TON of value.
Over-deliver.
Offer to give the content away for free in exchange for a like, retweet, or comment.
One of these guides can grow you by several hundred followers.
Over-provide value and you will be rewarded.
One of these guides can grow you by several hundred followers.
Over-provide value and you will be rewarded.
OUTBOUND MARKETING
Outbound marketing consists of two pieces:
Commenting and Cold DMs
Here's how to leverage both:
Outbound marketing consists of two pieces:
Commenting and Cold DMs
Here's how to leverage both:
Cold DMs
Business goes down in the DMs.
And sometimes, your ideal clients don't fall right in your lap.
So you have to find them.
Business goes down in the DMs.
And sometimes, your ideal clients don't fall right in your lap.
So you have to find them.
Set aside 20 minutes each day to DM 10-15 prospects either following you or who you find yourself.
Reach out to them, provide value, and start simple conversations.
The worst thing you could do is try to sell right away.
Give it time and build real connections.
Reach out to them, provide value, and start simple conversations.
The worst thing you could do is try to sell right away.
Give it time and build real connections.
Commenting
Engaging is an easy hack to connect with your favorite creators.
Aim to comment 10-15 times per day.
Your comments should be useful:
-Tell a joke
-Add another piece to the post
-Ask a question
Don't just comment "Awesome bro🔥"
That will do nothing.
Engaging is an easy hack to connect with your favorite creators.
Aim to comment 10-15 times per day.
Your comments should be useful:
-Tell a joke
-Add another piece to the post
-Ask a question
Don't just comment "Awesome bro🔥"
That will do nothing.
Summary:
Leverage outbound AND inbound marketing on Twitter to attract clients to your offer.
This thread should give you everything you need to find your perfect customer!
If you have any other questions, let me know!
Leverage outbound AND inbound marketing on Twitter to attract clients to your offer.
This thread should give you everything you need to find your perfect customer!
If you have any other questions, let me know!
P.S.
Are you an agency owner or busy entrepreneur looking to grow your brand on Twitter?
Book a free call and I'll show you how↓
calendly.com/growthcenter/s…
Are you an agency owner or busy entrepreneur looking to grow your brand on Twitter?
Book a free call and I'll show you how↓
calendly.com/growthcenter/s…
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