Joe Speiser ⚡️ Profile picture
Nov 9 22 tweets 4 min read
Give me 2 minutes and I’ll save your startup from a slow death.

6 common mistakes to avoid:
1) Operational inefficiencies

Ideally, you want your revenue to grow without a resulting increase in expenses.

One way I’ve found to do this is to keep your team small…
Fight the urge to take on more managers and add levels of hierarchy as you grow.

More employees = less net revenue.

Simple but often overlooked.

Keep your team as flat as possible for as long as possible.

Too many founders jump the gun on hiring.
Inefficiency example:

When you have empty desks, you’re tempted to fill them.

If space is tight, you’re forced to make your current teamwork.

Leverage constraints to create efficiencies. Image
2) Hiring the wrong people

Team members fit into 1 of 2 camps:

1) Generalists
2) Specialists

A generalist can wear many hats.
(Marketer, manager, programmer, etc...)

But once you hit an inflection point, you’ll need specialists to take their place…
A specialist is hired for 1 specific job.

They’re the experts with deep knowledge and expertise.
(Programmer, sales expert, copywriter, etc…)

Specialists are amazing at what they do.

But hiring them is complicated…
Hiring specialists is complicated for many reasons:

A business can’t scale without them.

But hiring too many leads to bloated costs.

Hire the specialists you can’t scale without.
Hire generalists for the rest of your team.

Let’s talk hiring details…
To hire great specialists, you need a great story.

For them, money tends to matter less than your company’s mission.

They search for:

• Impact
• Purpose driven work
• Amazing teams with similar values

If you compete on salary alone, you’ll lose.
Lastly, replacing generalists with specialists is very emotional.

Many times they’re your friends and most loyal employees.

They hit their limits and your business requires more.

You don’t want to lose them.
But you know you have to.

Never an easy choice to make.
3) Not growing organically

Your service or product should be grown and consumed organically.

If you rely on paid for the majority of your revenue, that’s a red flag…
Your business shouldn’t rely on paid ads.

• Algorithms could change
• Paid prices could skyrocket
• Your accounts could get banned

People want to buy their way to success,
but it’s not always possible.

Organically built brands are a stronger long term play.
4) Faulty product

A faulty product is usually a result of a faulty team.
(This isn’t meant in a bad way)
It could be a developer that built it but lacked the proper marketing skills.

Or a marketer who built it without the proper dev skills.

I look for these problems when buying companies because they’re an easy fix.
5) Mismatched co-founders

“Birds of a feather flock together” doesn’t work well in my experience.

Co-founders must bring complementary skills to the table.

For example:

Risky ↔ Grounded
Visionary ↔ Operations
Optimistic ↔ Pessimistic

Opposites create a well-rounded team.
It was said about me and my ad tech founder Alex:

"If Alex built a rocket it would explode in space, and if Joe built it, it would never take off."

It was the combination of the two of us that made it work.

When it comes to finding potential cofounders,

I’ve found amazing people through Upwork, Twitter, and referrals from friends.

The yin to your yang is out there.

Keep looking.
6) Competing against VC funding

Some startups have financial backing from VCs.

If you’re bootstrapping, I don’t recommend competing against them.

Here’s why:
VC backed startups have years of funding to remain unprofitable while focusing on growth.

A bootstrapped startup just doesn’t have the resources to compete and keep its lights on.

I know from 1st hand experience…
I raised $20M for PetFlow only to have Chewy raise $220M.

They had 10x the funding to “buy” the market.

We couldn’t compete.
And had to sell early.

A painful experience that taught me this lesson:
Find a niche with a misunderstood problem that you can solve.

• Provide a valuable product
• Create a community within the niche
• Focus on organic growth and brand building

Small niches have less competition and can be wildly popular.

Not every startup has to grow to $1B.
Give me 2 minutes and I’ll save your startup from a slow death.

6 common mistakes to avoid:

1) Operation inefficiencies
2) Hiring the wrong people
3) Not growing organically
4) Faulty product
5) Mismatched co-founders
6) Competing against VC funding
If you found this valuable, retweet to share with a friend.

And follow me @jspeiser for more.

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More from @jspeiser

Nov 10
You can build a $10K/month profit DTC business in 60 days.

I've built a $100M revenue DTC brand.

It boils down to these 3 steps.
In 60 days, you'll need to

1. Find the correct product to sell
2. Set up the website
3. Set up the ads and take pre-orders
4. Find a Manufacturer
5. Order Packaging
6. Set up Logistics

Here's how:

Most people think "what product should I sell?"

Instead, think:
Which products are other people already selling successfully?
Read 30 tweets
Nov 3
The dirty inside secret most first-time entrepreneurs don't know.

14 tools I use to steal from competitors, and build million-dollar businesses.
Housekeeping note:
Don't do anything that destroys your reputation. Copying what works is a simple & practical strategy, but don't cross any boundaries.

In this thread, I'll show you how to steal your competitors' traffic, product ideas, and customers in a 100% fair way.
1. Steal their social media traffic

Drop your competitors' url in

It will tell you what % of their web traffic comes from which social media platform

Looks like this Image
Read 22 tweets
Oct 31
I've built 10 startups and sold several for millions.

Let me teach you in 2 minutes what took me 5 years to learn.
How to build a startup within 30 days -

Pro tip: In the first 30 days, your goal is to get your first 10 customers.

Nothing else matters.
Do only those tasks which are absolutely necessary for getting you 10 paid customers.

Ruthlessly eliminate everything else.

Let's say you're building a Calendly clone.
Read 25 tweets
Oct 25
I run a $1+ million startup on a <$200 tech stack.


It's no code!🚀

Here are the 11 tools I use daily:

1. How I use them
2. Their pricing
1} Landing Pages

Tool: @dorik_io

How I use it:
📍 Easy to use sleek inbuild templates for landing pages
📍 lets you set up a landing page in less than 60 mins
📍 Super easy with customization of branding & edit the marketing copy

Pricing: Starts ~$4/month (Has a free plan)
@dorik_io 2} Data Storage

Tool: @airtable

How I use it:
📍 Easy to keep track of ongoing sprints
📍 a spreadsheet with good UX/UI
📍 record all your users data / crm
📍 Easily collect data using simple forms

Pricing: Starts at $10/month (Has a free plan)
Read 14 tweets
Oct 24
14 mental models that helped me build 10 startups and sell (a bunch of them) for millions.
1) Serviceable Obtainable Market (SOM)

Everyone focuses on the Total Addressable Market (TAM), which gives an unrealistic expectation of your market size.

Instead SOM gives you a more practical estimate.
2) Viral Coefficient

Is the number of new users an average customer generates and a strong indicator of how highly your users like your product.

The higher your viral coefficient, the cheaper your acquisition costs.
Read 16 tweets
Oct 11
Netflix Director Mike Cessario sold $130M worth of water last year.

His company Liquid Death is dominating the water industry with edgy branding and masterful storytelling

Here's how it grew to a $700 valuation overnight Image
In 2018, former Netflix director, Mike Cessario started Liquid Death, a canned-water brand to make drinking water cool again with a tagline - "murder your thirst"

Instead of selling the quality of their water, they sell the idea that drinking their water is cool, new & different Image
Mike knew the power of branding & positioning from day one.

While all the water-based companies were talking about nature, purity, taste, etc, he came out with water in a can, that looks more like an energy drink or a beer and called it "Liquid Death". Image
Read 19 tweets

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