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Your activation milestone (often called the “aha moment”) is the earliest point in your onboarding flow that, by showing your product’s value, is predictive of long-term retention. A user is considered activated when they reach this milestone.
I asked my paid newsletter subscribers what book most helped them become a better product manager.
Here are the top 10 most mentioned books (in order): 1. Inspired by Marty Cargan by @cagan 2. The Mom Test by @robfitz 3. Continuous Discovery Habits by @ttorres
Your activation rate is the % of your new users who hit your activation milestone. Your activation milestone (often referred to as your “aha moment”) is the earliest point in your onboarding flow that, by showing your product’s value...