Lenny Rachitsky Profile picture
Nov 10 8 tweets 3 min read
If you've recently been laid off and are experiencing economic hardship, fill out this form to get a free 3-month subscription to my newsletter → forms.gle/RF3wPR2CHxLKTt…

I can't imagine what you're going through right now, and I want to help in some small way.
My hope is that this helps you level up your game so that you come out stronger on the other side.

Here are some posts to start with:

1/ How to develop product sense (by @julesdwalt)
lennysnewsletter.com/p/product-sense
2/ How to get better at influence
lennysnewsletter.com/p/how-to-get-b…
3/ Mission → Vision → Strategy → Goals → Roadmap → Task
lennysnewsletter.com/p/mission-visi…
4/ My favorite product management templates
lennysnewsletter.com/p/my-favorite-…
5/ How to kickstart and scale a consumer business
lennysnewsletter.com/p/kickstarting…
6/ How to know when to stop
lennysnewsletter.com/p/how-to-know-…
7/ What is product management
lennysnewsletter.com/p/what-is-prod…

• • •

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More from @lennysan

Nov 10
How to fire people with grace, work through fear, and nurture innovation within your org.

My conversation with @mattmochary is now live.

Matt was CEO coach to Naval, the CEOs of Notion, OpenAI, Rippling, Coinbase, Reddit, Flexport, and many others.

Do not miss this one.
Thank you to our wonderful sponsors for making this episode possible:

🏆 @AssemblyAIassemblyai.com
🏆 @lemoneyeolemon.io/lenny
🏆 @TrustVantavanta.com/lenny
Read 4 tweets
Nov 8
How to determine your activation metric

Including real examples from Figma, Linear, Airtable, Snyk, Slack, Asana, and Sprig.

Read on (1/5):
Keep reading for highlights, or jump straight to the full post ➔ lennysnewsletter.com/p/how-to-deter…
1/ First, what is "activation"?

Your activation milestone (often called the “aha moment”) is the earliest point in your onboarding flow that, by showing your product’s value, is predictive of long-term retention. A user is considered activated when they reach this milestone.
Read 16 tweets
Nov 2
I asked my paid newsletter subscribers what book most helped them become a better product manager.

Here are the top 10 most mentioned books (in order):
1. Inspired by Marty Cargan by @cagan
2. The Mom Test by @robfitz
3. Continuous Discovery Habits by @ttorres
4. Good Strategy, Bad Strategy by @RichardRumelt
5. Empowered by @cagan
6. Crossing the Chasm by @geoffreyamoore
7. The Goal by Eliyahu M. Goldratt
8. Lean Startup by @ericries
9. Hooked by @nireyal
10. Running Lean by @ashmaurya
Other books mentioned by at least one person:

Build by @tfadell

Lean Analytics by Alistair Croll and Ben Yoskovitz

Turning the Flywheel by Jim Collins

Creative Selection from Ken Kocienda

Switch by Chip and Dan Heath

Decisive by Chip and Dan Heath
Read 10 tweets
Oct 26
🎙️ Podcast milestone: Crossed 1m downloads, four months.

For reference, below are the top 10 most downloaded episodes (so far): Image
1/ @cagan—The nature of product

lennyspodcast.com/the-nature-of-…
2/ @shreyas—Five big ideas from Shreyas

lennyspodcast.com/shreyas-doshi-…
Read 14 tweets
Oct 25
Here are hot-off-the-press benchmarks for GOOD and GREAT activation rates, by product type, based on a survey of 500+ products.

Thank you to everyone who contributed to this survey, and a huge thank you to @TheTimenator for partnering with me on this work.

More takeaways below.
0/ Jump straight to the full post, or keep reading for highlights
lennysnewsletter.com/p/what-is-a-go…
1/ What is activation rate?

Your activation rate is the % of your new users who hit your activation milestone. Your activation milestone (often referred to as your “aha moment”) is the earliest point in your onboarding flow that, by showing your product’s value...
Read 14 tweets
Oct 15
Newsletter milestone: 2️⃣5️⃣0️⃣,0️⃣0️⃣0️⃣💥

Some stats and learnings from my newsletter'ing journey so far: Image
1/ Newsletter growth story

▫️ First 100: Successful post on Medium → helped me grow Twitter audience → tweet I'm launching newsletter

▫️ Next 1,000: Guest post on @firstround and @andrewchen's blog

▫️ Next 10,000: Writing useful stuff every week for 9 months → WOM + Twitter
▫️ Next 100,000: Writing useful stuff every week for 2 years → WOM + Twitter

▫️ Last 100,000: Writing useful stuff week after week → WOM + Substack recommendations

Keys to success: quality + consistency
Read 13 tweets

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