"THE FIRST 50 YEARS WERE SPECIAL

AND THE NEXT 50 WE’RE GOING TO CREATE TOGETHER

A NEW EXPERIENCE FROM #NIKE IS COMING"

What is about to happen? A 🧵 Image
WHERE ARE WE AT?
We have moved from 'Building' to ‘Preparing for Launch’ over the last week with the impending launch date of November 14th listed. So what does this mean and what could it be? Some thoughts.
🧵 1/7
A NFT MARKETPLACE
At the building stage the description was “We’re building a safe and secure platform for you to discover, collect, and create virtual products. RTFKT have also mentioned in the past an upcoming creator marketplace. This also secures their Royalties
🧵2/7
DIGITAL WEARABLES
It makes sense that Nike grows its digital ecosystem outside of @RTFKT and this is where the scalability of their digital landscape will come from. The future home of redeemable collaborations and products.
🧵3/7
DOT SWOOSH ENS
The ENS for Dot Swoosh was purchased and just transferred to a new wallet by the RTFKT team, so how does RTFKT tie in? Could that DOT or box at the front of the Swoosh be MNLTH 2? Is this a teaser for what’s inside?
🧵4/7 Image
FOOTBALLVERSE + WORLD CUP
Promoted as a multiverse devised to settle the score, the trailer was released 3 days ago and the full ‘film’ and roll out is November 16th, 2 days after this platform launch. Expect a tie in linking to the World Cup.
🧵5/7
NIKE ID
If this is a creator platform, the immediate use case
could be Nike ID. Tokens released within a Nike creation center to design and mint your very own Sneakers/Apparel would be a game changer. The platform exists digitally, could it now be on the Blockchain?
🧵6/7
VR/AR?
This also makes a lot of sense to me especially for their digital collectables. The evolution of the digital fashion space is happening at an increased pace and this will be an element of the roll out that makes a lot of sense.
🧵7/7
@0x_Dela I feel like you're all over this?

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More from @SekureD

Nov 15
Everything you need to know about the DOT SWOOSH announcement and why it matters from the perspective of someone with almost 20 years in Sportswear Fashion.
A 🧵 Image
SIZE OF BUSINESS
Nike is approaching $200m in revenue from Web3 ventures thus far, almost 20x of its closest industry competitor.
Today’s announcement is maybe the biggest in a decade, ushering in a revolution for the Sporting Goods + Fashion Industries.
🧵1/12
WHAT IS IT
Swoosh.Nike is the official launch of Nike Virtual Studios and represents the brands home of virtual creations, a new platform to buy, show off and trade phygital and virtual Nike goods via Polygon.
🧵2/12
Read 13 tweets

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