TRIPEDOG 2020
(the contest we'd rather not talk about, thank you).
No episode in the history of the Tripe Marketing Board has cast a cloud quite as dark as that which fell over our infamous #TripeDog contest in 2020.
After a five year absence, excitement was tangible when the news leaked out that the Tripe Marketing Board was re-launching its contest to find the canine face of tripe in 2020.
Board member Katrina Murphy had lobbied intensively for the competition's return, describing it as just the distraction the world needed at that time. Her initial suggestion to host the contest in Iceland was quickly discounted, but the board quickly warmed to the general idea.
Previous winners have included a dachshund belonging to a celebrity radio vicar and a three-legged spaniel (alas, now departed this life) owned by a solicitor from Yorkshire.
In 2020, though, the competition was particularly fierce, with some 132 entries received via the TMB’s Twitter account. Honestly, for months it was just dogs, dogs and more dogs.
Following accusations of vote-rigging in previous years, this year the competition was held via a series of online Twitter polls, which are universally acknowledged to be one of the most accurate ways to gauge public opinion, second only to a BBC News vox pop interview.
After an exhaustive series of 30 rounds, seven quarter finals, three semis and the Grand Final, over 10,000 votes had been cast. (To put that in perspective, it was 4,000 more votes than Hilary Benn received when he won the Leeds East byelection in 1999. (Sorry, @hilarybennmp.)
The TMB’s Head of Competitions Mr Sam Frascati said that, though the contest always puts pressure on the Board’s limited resources, it was worth it to see so many wonderful dogs who all aspired to be TripeDog 2020.
He said, “Our Tripe Dog contest is an immense undertaking. We usually have to draft in a couple of interns to manage the whole process, but I’m pleased to say that this year we were able to call in a couple of outside consultants to run it - ...
... I don’t need to mention their names, but they came highly recommended by a central government office we liaise with and have lots of other big contracts with HMGov. All in all, it’s been another resounding success, apart from the repeated accusations of vote-rigging.”
The contest took over two months to run, leading many Twitter followers to complain that the whole thing was dragging on for far too long.
When our chairman was forced to call on the TMB’s auditors to investigate the matter, it was discovered that the original consultancy contract stipulated payment at a daily rate, but had no limit on the duration of the competition.
There was some suspicion - unfortunately, never fully proven - that the contest had been designed to maximise the income of the consultancy firm. Fortunately, the TMB no longer employs this particular firm.
“It was always going to be a grueling fight,” Sir Norman said, “as any successful TripeDog has to show the virtues of tenacity and doggedness if they are to be the public face of the TMB.”
Sadly, there can only be one TripeDog, and in this year, the accolade went to ‘PeePee the Aye Chihuahua’, a feisty (but exceedingly friendly) seven year old from Scotland - pictured here in his Official Winner's Portrait by @RedRaiph.
PeePee won not only the coveted TripeDog trophy, but also a basket of tripe-related goodies and complimentary Tripe Club membership, following a historic decision by the board to accept well-behaved dogs as members.
He continues to perform the role with exemplary aplomb.
Beyond any doubt, much of the TMB’s success can be put down to its social media team. Back in 2012, Sir Norman took the brave decision to hire a young intern who was the daughter of a golfing friend from Lytham.
Emily French may have been fresh out of college (she graduated in Business, Media & TV Studies from the University of Wigan in Lancashire in 2011) with little knowledge of the tripe industry, but she steered the TMB onto Twitter.
In the autumn of 1876, relations between business partners Emmanuel Shiverofski and William Gladstone Blunt were at a low ebb.
The failure of their £1 Emporium cast a dark cloud over them, causing a potential rift. In an attempt to build bridges with his business partner, William sought advice from an expert bridge builder. Unable to find one, he turned to his father, Isambard.
Isambard suggested a day out on the River Mersey to recharge their batteries. Unfortunately, their batteries were not rechargeable and, to make matters worse, a storm blew up, blowing their rowing boat off course.
George Irwell - a forgotten Lancashire genius - called this badge 'marketing genius'.
RT for your chance to win one.
Then, find out more about George in the thread below...
Eric Arthur Blunt was born in Wigan in 1903. He lived with his parents and twelve siblings in a room above Walter Spiegelman’s photographic studio in Mintball Square.
Eric described his family as 'lower working class'. His father, Wilfred, worked briefly as a taster in his Uncle Bill's meatball factory and later as a door-to-door door salesman. But business was slow.
In all its years of operating, nobody ever questioned the existence of the Milk Marketing Board. Yet it seems that not a week goes by without claims being made that the TMB is somehow a ‘fake’ entity.
Much of the doubt dates back to when the TMB first launched its website and took to the social media in 2012. A simple press release heralding the board’s internet presence was soon picked up by the Lancashire Evening Telegraph, the Bolton News and subsequently by the Daily Mail.
Our esteemed chairman @Sir_Norman was quoted as saying that tripe suffered from a poor reputation, but that the industry was fighting back, adding: “We have invested heavily in our communications strategy, using social media like Facebook and YouTube to get our message across.”
Whilst working amongst the dusty folders in the archives of the TMB, I was fortunate to discover a treasure trove of material that sheds new light on the lengths to which the tripe industry was prepared to go to persuade people to buy - and occasionally even eat - their product.
Even as early as the 1930s, the public’s love affair with tripe was starting to wane. Sales had declined as people developed a taste for new and exotic foodstuffs imported from all across the Empire, such as Cheshire cheese, Cumberland sausage and Worcester sauce.
We've had a lot of new followers recently - which is wonderful news and we welcome you, one and all!
For some, it will be a chance to reacquaint themselves with tripe. For many, it may be the first time they've encountered it.
That's why we've got a handy guide...
Many people privately confess to having an irrational fear of tripe. Let’s face it, tripe is never going to triumph at a meat beauty pageant; the best it could hope for would be a prize for best personality. But it’s not always the best looking pieces of meat that taste the best.
And remember, looks aren’t everything. Some of the ugliest people you will meet in life often turn out to be the nicest and they often make the best lovers because they have to try a little bit harder. This applies to meat as much as it does to people.