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Fergus Ryan Profile picture
@fryan
Nov 17, 2022 • 17 tweets • 7 min read • Read on X
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李子柒在 YouTube 上坐拥 1720 万粉丝，是至今为止粉丝最多的中国网红，但这个平台上还有数以千计的其他中国账户。

等等， YouTube在中国不是被屏蔽了吗？咋回事？

下面告诉你咋回事儿：🧵
长话短说，李子柒一类的网红是通过党国信任的，叫做MCN的机构发布视频的。

具体到李子柒，在她和国内MCN公司微念发生矛盾而停更前，她的海外视频是通过葡萄子（北京）文化传媒公司发布的。

葡萄子是一个YouTube 认证 MCN，位于北京，隶属于马来西亚娱乐公司 Prodigee 传媒。
MCN 👉 zh.wikipedia.org/wiki/%E5%A4%9A…

葡萄子管理运营着 600 多个 YouTube中国账户，其中包括《人民日报》
另一个名为小五科技的 MCN 公司拥有 超过600 个稳定账号，内容种类繁多，从美食，游戏到乡村野趣应有尽有。
他们不仅在 YouTube 上活跃，还经营 Facebook 账号。正如这篇 Meta 新闻稿指出的，小武科技“现在管理着 100 多个页面，并拥有一支专门的 Facebook 运营团队。”

archive.ph/1qAHC#selectio…
一般来说，只有国家媒体工作者、外交官、政治和经济精英和老外才能在海外社交媒体平台上合法发帖。

但是，正如小武的负责人在本次宣传中指出的那样，像他这样的 MCN 也可以为网红提供翻墙的合法途径。
显而易见，小五这类传媒公司，跟党走是他们的第一要务，也是生存关键。这是小五党支部在开展批评和自我批评。
小武科技明显很懂中国审查的红黄线。

这是他们的 Facebook 帖子，概述了中国广电总局的“网络短视频内容审核标准细则”，并且做了一些实例说明。

很明显，让审查满意是他们的原则。
所以，这有什么问题呢？emm, 还记得小武运营的“乡村”类视频吗？

该类别包括来自新疆和西藏等地的数十名经过仔细审查的少数民族网红，他们在推动这些地区的官方宣传。
在我们新的@ASPI_ICPC 报告“边疆网红：中国宣传的新面孔”中，@DariImpio，@HsitingPai_ASPI 和我选择了其中 18 个帐户并研究了 1741 个他们的最新视频。

其中大部分是符合审查标准的日常生活类内容，但 11.4% 是宣传内容。
正如我们报告中所说，边疆网红的视频内容“与中共的官方叙事密切相关，但他们不那么精致的呈现方式却给人一种更真实的感觉，传达了一种党媒难以实现的，关于中国边疆地区的合法性和透明度的错觉。”
有时候，网红们会直白地谈论他们的自我审查。下面的视频中，YouTube “古丽带你看新疆”账号的up主阿迪莱·阿布都克热木在她的国内抖音账号里表示，她宣传所讲述内容都是国家授权资料，来源”正规”。
用一位中国传媒专家的话来说，边疆网红这类自媒体代表的是在“国际舆论舞台”侧翼配合作战的“游击队或民兵”，而党国媒体，或者说——“正规军”，则负责“在正面战场冲杀推进”。
搜索引擎算法倾向于优先考虑定期发布新鲜内容的频道。

一段关于新疆的扎实调查报道可能偶尔会出现在 YouTube 上，但中国官媒和网红们可以在剩下的时间里大肆宣传。

这对防火墙外的信息环境产生了巨大的扭曲。

我们建议：美国社交媒体平台应停止允许 MCN 通过中国网红的内容获利，因为它们实际上是在补贴党国宣传。
更多信息，请在此处查看我们的新报告: aspi.org.au/report/frontie…

如果你喜欢这个推特线程

1. 关注我@fryan，以及报告合著者@DariImpio和@HsitingPai_ASPI，你会得到更多信息

2. 转发下方推文，与您的关注者分享

and a big thanks to @HsitingPai_ASPI for the translation!

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More from @fryan

Fergus Ryan Profile picture
Nov 26, 2023
China's influencer market is booming & foreigners are getting in on the action.

While many avoid politics, a growing cadre, tempted by traffic, profits & plaudits are aligning their content to CCP-approved narratives.

A 🧵 on the foreign vlogger to CCP propagandist pipeline.
The PRC’s censorship regime cloisters its ppl in an info environment that’s cut off from the rest of the world & primed with a nationalistic ideology.

Nationalism sells, & foreigners know it.

It's a shortcut to viral fame.
👆The guy smashing his iPhone after buying a Huawei is Bart Baker, a US YouTuber known for creating parody videos of famous songs.

He left his 10M+ YouTube subscribers in 2019 to operate exclusively on Chinese platforms where his content style took a dramatic turn.
Read 24 tweets
Fergus Ryan Profile picture
Nov 16, 2022
Chinese influencer Li Ziqi has 17.2 million followers on YouTube.

She's the biggest by far, but there are thousands of other China-based accounts on the platform.

But wait. Isn't YouTube blocked in China? What gives?

Here's how it all works. 🧵
The short answer is that influencers from Li Ziqi down go through special agencies that are trusted by the party-state.

When she was still posting videos, Li did it through WebTVAsia, a Beijing-based YouTube-certified MCN* owned by Malaysian entertainment company Prodigee Media.
*MCN = "Multi-Channel Network", btw. More on them here: en.wikipedia.org/wiki/Multi-cha…

WebTVAsia operates more than 600 YouTube channels for PRC-based talent, including the People’s Daily, the official newspaper of the Central Committee of the CCP.
Read 16 tweets
Fergus Ryan Profile picture
Oct 21, 2022
如果2021年，你花点时间看中国内容相关的推特，那你很有可能会遇到这两个姑娘。

中国党媒，外交官和一些洋五毛会告诉你，这只是个普通人的账号。

我们仔细研究了一下，其实不是这么回事儿。 🧵
在视频里这俩姑娘自称“大古丽”和“小古丽”，是两个“来自中国新疆的维吾尔族姐妹”，活跃在YouTube、推特、 Instagram 和 TikTok的“古丽讲新疆”账号。

当然这些平台在中国境内都被封掉了。
事实上，这俩姑娘都为成都一家机构工作，名叫“成都灰灰侠文化传播有限公司”，是一家深度参与涉疆宣传的公司。

她们在“成都灰灰侠”的招聘广告中：
Read 23 tweets
Fergus Ryan Profile picture
Oct 20, 2022
If you spent any time on China-watching Twitter in 2021, you probably came across these two women.

Party-state media, Chinese diplomats & foreign vloggers tried to make out they were just an ordinary account.

We took a closer look & found out that wasn't quite right. 🧵
The women, who introduce themselves in the above video as 'Elder Guli' & 'Younger Guli', two 'Uyghur sisters from Xinjiang', featured in the ‘Story of Xinjiang by Guli’ (SOXBG) set of accounts on YouTube, Twitter, Instagram & TikTok.

All of those platforms are blocked in China.
Actually, both women worked for a Chengdu-based agency, the name of which translates to ‘Chengdu Grey Man Culture Communications’ (成都灰灰侠文化传播有限公司)—a company heavily involved in Xinjiang-related propaganda work.

Here they are in a 'Chengdu Grey Man' recruitment ad:
Read 22 tweets
Fergus Ryan Profile picture
Aug 10, 2022
I genuinely understand the urge to write about how WeChat, despite all its problems, is still a good app in some ways.

When I was in China, I loved using it.
But despite all the important activity & civic engagement that ~can~ take place on it, that doesn't change the fact that it is a highly censored & surveilled space.
WeChat censored our former Prime Minister & then completely de-platformed him. (If you believe any of the other explanations, I have a bridge to sell you)

I honestly do not see how that is not the end of the discussion. It was unacceptable & we shouldn't stand for it.
Read 5 tweets
Fergus Ryan Profile picture
Aug 10, 2022
In giving his interpretation of the "Four Points" today, ambassador Xiao Qian avoided a lot of the stiff language that came in the original statement from Wang Yi.
In fact, unless I missed something, I don't think he quoted them at all?

The 3rd point "we must insist on not targeting third parties" became:

"to respect each other, seek common ground & properly handle differences."
The 4th point "we must adhere to building a positive & pragmatic social foundation of public opinion” became...

"to develop an inclusive relationship based on the interests of our own two peoples."
Read 4 tweets

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