Realistically who are “the rich” that we think should pay 45% income tax?

Let me start with who it’s not… it’s not the very wealthy. The Sunday Times has a “Rich List” and also a “High Tax Paying List” and guess what - no many names are on both lists.

So who are they?
The top 1% of tax payers will pay close to 30% of total income tax.

They are typically …
- Dentists /Doctors
- Senior IT workers
- Accountants / Lawyers
- Pilots / Engineers
- Executives / Senior Managers
These people sacrificed to gain valuable skills and most-likely have worked 50+ hours a week most of their career. They don’t have yachts, jets and stately homes. They trade their time (life) for income.
The people who earn serious money have companies, trusts and partnerships holding assets. Those assets are leveraged for yield or with debt. The income is offset against deductions. Many of the richest people “earn” £1 per year for a directorship. They can easily move offshore.
I say this just to be clear to anyone who thinks they are “sticking it to the rich” with this #autumnstatement2022 that you are mistaken. They are just saddling hard working, skilled people with more burden despite the fact they already pay almost a third of income tax.
An unintended consequence of this 45% tax rate will be highly skilled people refusing to work extra hours. If you were a Doctor and doing overtime was taxed at 45% would you accept the shift or stay home (and enjoy paying 20% VAT on what you spend)?

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More from @DanielPriestley

Nov 21
Made.com was just acquired by Next for £3.4M - down from £770M last year. Why did it’s value crash?

https://t.co/LJpIPp4iip wanted people to believe it was a tech company when it was actually a retail furniture business. Here’s how to identify a tech company:
People seem to be easily deceived on what makes a tech company fundamentally worth a lot more.

Here’s a list of 4 things that make a tech company special:

1. It sells access to algorithms it develops once and can sell an infinite amount of times at almost no additional cost.
2. It becomes embedded into it’s customers lives and they can’t easily stop using it without paying a bigger price than what it costs.

3. There’s a natural incentive for users to get more users or users can’t help but notify people of the technology as they use it.
Read 4 tweets
Nov 3
There are people trying to convince you that:
- you have to maintain work-life balance or you'll experience "trauma" (not making this up)
- working long hours is the worst thing you could do
- it's unnatural to want to work
- you can become highly productive by working a lot less
ESPECIALLY FOR YOUNG PEOPLE... this is nonsense spouted by people who've probably had sheltered lives

1. Achieving anything great takes discomfort, effort, commitment and determination. Discomfort precedes victory. Putting in the time, more often than not, pays off.
2. Life moves in cycles and waves. When something is new and requires rapid learning or growth, it is normal for it to be a massive focus to the exclusion of all other things. EG: becoming a parent, earning advanced degrees, starting a business, winning a sport
Read 10 tweets
Nov 2
How to build and embed growth culture like a pro:

1. Establish vision, mission, values, and maxims
Use these as your north star for decision-making.
2. Quarterly alignment meetings
Get everyone together every 90 days to set goals and accountabilities. Pick some big problems to discuss and solve.
3. Ownership and accountability
Everything important has one owner. Every person owns something important. Everyone is transparent on their progress.
Read 7 tweets
Oct 31
The next 100 years will not be like the last 100 years.

Here’s why:
1920 vs 2020

Fertility dropped from 3.5 births per woman to ~1.8 in most countries. The trends show this is still dropping. We are moving from a world with lots of kids to lots of retirees.
1920 vs 2020
World Population boomed from 2B to 7.5B

These 5.5B new people needed houses, food, cloths, healthcare, etc. Every decade there were more people in each age group.

Going forward population will be stagnant & then declining. Every decade there will be less people.
Read 8 tweets
May 3
7 Counterintuitive Ideas for Early-Stage, Fast-Growth Businesses (that sound wrong).🧵
1. Getting good at spending is more important than saving money.

Rather than looking for ways to save money, I want to spend more on marketing, promotions, product development & team -not less. I’m looking at every possible way to responsibly deploy cash to drive revenue up.
2. Revenue is more important than profit.

Having high margins on small revenue is pointless. If you can get the revenue up, you can then figure out how to widen the margin. Obviously don't run out of cash.
Read 9 tweets
Apr 19
In the last 2.5 years, my side hustle has become a $15M business.

I’ve never worked in the business. Here’s step by step how it happened. 🧵
1. Concept
In my main biz @dentglobal we generated our best leads with an online quiz. It generated 90,000 leads in 5 years. People asked me about it and how they could get one. We built a few then started exploring a platform that could scale.
2. Audience
We surveyed 150 people and confirmed the best audience for this product would be professional service companies, coaches, consultants, podcasters, non-fiction authors. We found their key frustrations with existing marketing solutions and the payoff for fixing it.
Read 13 tweets

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