Thread by @ktrap

What do the Top 5 #ENS 30-day volume categories have in common?

✅ None are anchored to a specific language

These will dominate because we live in a multi-lingual world— domains that transcend those boundaries are at a significant advantage

However… 🧵👇

PLOT TWIST: Yes, key language-specific domains will of course also do well, so let’s take a look at what you might want to collect after digits and/or emojis

The following 8 languages are most often used in international business

I’m placing emphasis on cross-cultural & business usage vs. sheer number of speakers, although these are all top 15 languages globally

I’m thinking: which languages might have broader reach across borders

🇬🇧 English: might be obvious but it’s worth noting that English isn’t just the most predominant language in the business world—

It’s also widely-used among academic institutions & publications globally, and is the preferred language of the internet

🇨🇳 Mandarin Chinese: While English may have more speakers around the world who use it as a second language, Mandarin Chinese has nearly 3x more native speakers

China’s burgeoning economy has lifted Chinese to be among the top global business languages

🇪🇸 Spanish: An international business language for North, South & Central America

Surprisingly, Spanish is increasingly important as a language of business throughout North America

In fact, the United States is the second largest Spanish-speaking country in the world

🌍 Arabic: Arabic is the fastest-growing international business language

Arabic was recently named one of five “languages of the future” by the British Council

It’s the official language in a sizable portion of the Middle East & Africa including 25 countries total

🇫🇷 French: Certainly one of the world’s most-used languages in international settings

Due to the legacy of centuries of French colonization, there are more non-native speakers than native speakers of French and it’s spoken as the official language of 29 nations

🇵🇹🇧🇷 Portuguese: Don’t underestimate the importance of this language

Brazil is considered an economic prize for global business opportunities because >60% of its population is under 35, making it a prime target for marketers eager to capture millennial brand loyalty

🇷🇺 Russian: Russian is a strategically important international business language

It’s the 2nd most-common language on the internet and an official language of the UN

Because of the country’s political & economic influence globally, Russian is opening doors in global business

🇩🇪 German: Considered to be the international business language of Europe, many European countries recognize German as an official language

Germany is widely considered the economic powerhouse of the region and German is the 4th most widely-spoken language globally

While this is not financial advice, I hope this thread has helped you think about how you might diversify and position yourself strategically for the future if you’re an ENS collector/trader ✌️