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Nov 22 • 4 tweets • 2 min read
Lucky Strike adverts from a 1942 campaign launched after changing the packs' colour from green to white: 'Lucky Strike GREEN has gone to war!' Image
(The gist obviously being that the green previously used in the cigarette packaging is now being used for military equipment)
The campaign played on patriotic themes but the rebrand had been planned for some time. Designer Raymond Loewy was commissioned for the purpose, tasked with designing a pack more attractive to women. ImageImage
The slogan generated a small controversy after Dan Golenpaul - host of Lucky Strike-sponsored radio show Information Please - complained that the slogan was 'lousing up my program'. content.time.com/time/subscribe… Image

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More from @propagandopolis

Propagandopolis Profile picture
Nov 22
‘Subhas’ sacrifice’ — Indian print from 1948 showing nationalist leader Subhas Chandra Bose offering his head to Mother India as she frees herself from the chains of the British dragon. Image
The heads of other nationalist and independence leaders are scattered below, while Bose is depicted above next to Delhi’s Red Fort and with the Indian flag.

Creators and publishers named as ‘Paul Picture Publishers’ and ‘The Laxi Press, Delhi’.
Bose led the Axis-aligned Azad Hind and Indian National Army during the Second World War, fighting alongside the Japanese in Burma and elsewhere before fleeing East in 1945. He died in a crash on 18 August while on a Japanese plane.
Read 4 tweets
Propagandopolis Profile picture
Nov 6
Poster published in 1982 during the Nicaraguan Revolution promoting the Sandinista People's Militias: 'Our defence is organised by the people in the militias'.
The poster features the famous "Molotov Man" photo taken by American journalist Susan Meiselas in 1979.
Full translation:

The Sandinista People's Militias facilitate the participation of all people the defence of the Sandinista Popular Revolution in an organised way and with political-military preparation, fulfilling the following missions:
Read 5 tweets
Propagandopolis Profile picture
Oct 31
Ukrainian postcard (ca. 1921) depicting the crucifixion of Ukraine, with a town burning behind and crows wearing the hats of enemy nations swooping in from above. Captioned: 'Golgotha of Ukraine 1917 — 1921'. Image
Assuming the crows here represent the Soviets, the Whites, Germany and Austria.
The postcard was illustrated by Yuri Hasenko, Ukrainian nationalist who travelled Europe to raise support for Ukrainian statehood. Image
Read 6 tweets
Propagandopolis Profile picture
Sep 11
'Marriage today' vs 'Marriage under communism' — US-produced anti-communist leaflet (1967) dropped over North Korea.
The reverse reads: 'Sacred ceremonies such as marriage were once held solemnly in front of parents, but now even in marriage North Korea's communist regime interferes'.
Apparently produced by the 7th Psychological Operations Group.
Read 4 tweets
Propagandopolis Profile picture
Sep 10
'Decima!' — Italian poster from the Second World War (1944) showing a skeletal Roman centurion leading Italian commandos. The poster promotes the Decima Flottiglia MAS, a famous commando unit.
The Decima MAS was established in 1941 as an elite naval unit of frogmen trained to infiltrate and disable enemy ships. Between 1941-43, the Decima MAS crippled a number of Royal Navy battleships, notably in Crete and Egypt. Poster (1943) reads: 'The frogmen'.
With the Armistice of 1943 and the collapse of fascism in the south, the Decima MAS was reconstituted in the north under the Italian Social Republic, under which it became more of a counterinsurgency unit. Poster (1944) reads: 'To arms! - for honour'.
Read 10 tweets
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Sep 9
'Preview of the War We Do Not Want' — Cover of a special issue of Collier's Magazine imagining a hypothetical Third World War between the United Nations and USSR.
The issue was a special project envisaged at the start of the year by associate editor Cornelius Ryan. He gave the project a codename - Operation Eggnog - and commissioned prominent writers (listed on the cover) to chronicle the war.
The course of the war is roughly outlined at the start of the issue: beginning in Yugoslavia with a Soviet attempt to assassinate Tito, the war quickly turns nuclear, ending three years later with total Soviet defeat.
Read 10 tweets

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