What do @Reddit, @Starbucks, @Meta, @Nike, @jpmorgan and @Shopify have in common?
@0xPolygon is working with all of them to support their ventures into Web3.
Here's why distribution is the most overlooked part of your team as a startup 👇
@0xPolygon is working with all of them to support their ventures into Web3.
Here's why distribution is the most overlooked part of your team as a startup 👇
1/
There is a common saying that goes something like this:
"Build a good product and the users will come."
While it's true that a good product is the start to a good business, that's not the full picture.
There is a common saying that goes something like this:
"Build a good product and the users will come."
While it's true that a good product is the start to a good business, that's not the full picture.
2/
Many good products out there have little to no attention on them. That's because they're not focused on distribution of their product.
Distribution is a mix of marketing, community building and business development. When used right, it turns good companies into great ones.
Many good products out there have little to no attention on them. That's because they're not focused on distribution of their product.
Distribution is a mix of marketing, community building and business development. When used right, it turns good companies into great ones.
3/
Let's look at Polygon.
When people think of "Polygon", most users think of the Proof-of-Stake chain, Polygon (formerly, Matic Network).
Polygon, as a chain, has received plenty of flak for being more centralised than many would like.
Let's look at Polygon.
When people think of "Polygon", most users think of the Proof-of-Stake chain, Polygon (formerly, Matic Network).
Polygon, as a chain, has received plenty of flak for being more centralised than many would like.
4/
Moreover, the chain has also faced congestion due to its low fees, like other low-fee chains such as Solana and Fantom.
Not to say that Polygon is unsuccessful though.
Despite its struggles, Polygon is still the 4th largest chain by TVL with $1.13B according to @DefiLlama.
Moreover, the chain has also faced congestion due to its low fees, like other low-fee chains such as Solana and Fantom.
Not to say that Polygon is unsuccessful though.
Despite its struggles, Polygon is still the 4th largest chain by TVL with $1.13B according to @DefiLlama.
5/
But that's not the end of the story.
What pushes Polygon above and beyond is their ability to form high-impact partnerships.
This year alone, Polygon has worked to onboard many large Web2 brands into the Web3 space, simultaneously pulling their loyal fans into Web3 as well.
But that's not the end of the story.
What pushes Polygon above and beyond is their ability to form high-impact partnerships.
This year alone, Polygon has worked to onboard many large Web2 brands into the Web3 space, simultaneously pulling their loyal fans into Web3 as well.
6/
In this year alone, Polygon has worked to support these ventures:
• Reddit's avatars
• Starbucks NFT loyalty program
• Polygon NFT integration for Instagram and Facebook
• Nike's Web3 experience: swoosh.nike
• Stripe Connect's crypto payments
And many more!
In this year alone, Polygon has worked to support these ventures:
• Reddit's avatars
• Starbucks NFT loyalty program
• Polygon NFT integration for Instagram and Facebook
• Nike's Web3 experience: swoosh.nike
• Stripe Connect's crypto payments
And many more!
7/
These partnerships with brands we all know and love push Polygon's name far and wide, putting them on the radar of non-crypto-native people, which aids in greater mainstream adoption.
Mainstream adoption of crypto technology is the end goal after all.
These partnerships with brands we all know and love push Polygon's name far and wide, putting them on the radar of non-crypto-native people, which aids in greater mainstream adoption.
Mainstream adoption of crypto technology is the end goal after all.
8/
Moreover, Polygon's strong partnerships with Web2 brands builds their reputation, setting the stage for future partnerships.
This is key in a space that moves as fast as crypto.
Now for other Web2 brands looking to enter Web3, the first name that comes to mind is Polygon.
Moreover, Polygon's strong partnerships with Web2 brands builds their reputation, setting the stage for future partnerships.
This is key in a space that moves as fast as crypto.
Now for other Web2 brands looking to enter Web3, the first name that comes to mind is Polygon.
9/
Going back to the original quote, we would replace it with the following quote by @justinkan:
"First time founders are obsessed with product. Second time founders are obsessed with distribution."
Distribution is a tool every startup should utilise to grow their business.
Going back to the original quote, we would replace it with the following quote by @justinkan:
"First time founders are obsessed with product. Second time founders are obsessed with distribution."
Distribution is a tool every startup should utilise to grow their business.
Every startup should have a plan for distribution going into launch.
Treat distribution as an afterthought and the success of your startup will reflect it.
#LFB 🦾
Treat distribution as an afterthought and the success of your startup will reflect it.
#LFB 🦾
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