Thread by @iSEMSpecialist

I spent 52 hours analyzing which content format and type works best for earning links for SaaS & B2B businesses! 🔗

Here is the breakdown:

🧵

So we selected 100 websites from 43 different SaaS categories & looked into their "best by links" report in @ahrefs

We ignored homepages, product guides, and anything that could not be made for marketing purposes.

@ahrefs Then we categorized the pages with the most number of links & 2nd most number of links acc. to the content type

We came up with 11 major content types - Listicle, guide, how to, What is, research piece, industry news, company news, stats, free template, infographic, white paper

@ahrefs so the top 3 content types for pages with the most links are:

What is X (27.7%) - in these posts you basically explain a term or concept in your industry

Listicle (20.8) - in these you list tactics, benefits etc depending on the keyword

continued...

@ahrefs Guide (10.9%) - Comprehensive posts around a topic that cover both the what & how.

& the top 3 content types for pages with the 2nd most number of links are:

How to (20.8%)
Listicle (18.8%)
What (15.8%)

@ahrefs If you enjoyed this thread, please:

1. Follow me (@iSEMSpecialist) for more

2. Retweet the 1st tweet below to share this thread & if you want me to send you the data set itself!

https://twitter.com/iSEMSpecialist/status/1595795405559603200

sites that were studied - @Questback
@fellowapp
@fellowapp
@VantageCircle
@Skeepersgroup
@MatterApp
@satismeter
@thoughtxchng
@FARO_TechInc
@Synopsys
@WeAreRSGroup
@Hypertherm
@Zoho
@VWO
@usertesting
@SASsoftware
@Fiserv
@PitneyBowes
@IBM
@Imperva
@Demandbase
@6senseInc

@MRP_Prelytix
@AdDaptive
@SSCTechnologies
@accountancymgr
@TrintechInc
@freshbooks
@WaveHQ
@ClearfromCT
@PNCBank
@fortraofficial
@tipalti
@Genpact
@HighRadius
N/A
@wikitude
@HIDGlobal
@ME_ADSolutions
@mamsoft
@CCCIntelligent
@Mitchell_Intl
@LBMC_PC
@ClickDealerLTD
@QuickBooks

@ReyReyTweets
@CDKGlobal
@Atlassian
@jetbrains
@SumTotalSystems
@NICELtd
@Verint
@Calabrio
@Quinyx
@Adobe
@Shift4Shop
@SAPAriba
@Liferay
@worktime
@HarpoonApp
@Minute7Inc

@JAMIS_Software
@sageuk
@toggltrack
@rescuetime
@timecamp
@Telaeris
@PTC
@SHIFTelearning
@allegosoftware
@smtpcom
@weglot
@Localize
@POEditor
@Oracle
@FISGlobal
@Refinitiv
@Protiviti
@Sendsteps
@merkeleon
@SITAonline
@GetZepel
@TeamRetroHQ
@RetriumHQ
@LeadDyno
@PapPro
@Outbrain

@admixer_tech
@MakeThunder
@Quantcast
@adtelligent
@SpotX
@LiaisonEDU
@creatrixcampus
@eLumenConnect
N/A
@thomsonreuters
@UsersInsights
@magnafive
@SysInfoTools
@Cisco