One late November night, retired librarian and amateur local historian Dr Eric K Shipley was lying in bed, unable to sleep.
Outside, the wind howled like a merciless banshee, litter danced angrily in the street and cats skulked their way down alleyways as a brooding sky threatened rain.
But that's enough superfluous descriptive narrative. What's Eric thinking as he tosses and turns under the bedclothes? He's worried about his book, Forgotten Yorkshire, that's what.
Launched on an unsuspecting public in Ossett in 2017, the book had had a rocky start.
Eric's book was the subject of a vituperative review by a man he thought he had been assisting by taking on the task of writing Forgotten Yorkshire. greatbritishlife.co.uk/things-to-do/2…
After a modest few months of sales, the book then found itself sinking down the Amazon charts, mired amongst the countless millions of books lurking on the monolithic shopping website. Eric soon forgot about it.
This is Eric, by the way. He's a stolid Yorkshireman, easily able to shrug off the minor embarrassment of his book not becoming a bestseller. Local history isn't everyone's cup of tea, after all.
But what he wasn't prepared for was the shame and ignominy, the humiliation, dishonour and contempt he would shortly face (perhaps because he'd mislaid his thesaurus during a ruthless tidying up of his study in late 2020).
Fellow librarians began whispering behind his back. Librarians are renowned for speaking in quiet tones, so their whispers can reach remarkably low levels when they really put their mind to it. Fingers were pointed at him by passing colleagues. Tuts were even heard.
It was some time before Eric discovered the reason for their disapprobation. His beloved Forgotten Yorkshire book - the result of almost a fortnight of painstaking research - had been reduced on Amazon to just 99p. amazon.co.uk/dp/0993407552/
Eric was immediately crestfallen. Who would buy a book at such a price? Any sane individual would imagine the product was a pamphlet, a comic, a magazine or - even worse - an e-book.
He took to spending more time in his office at work, to avoid his colleagues' sneering. Worse was to come, as word soon spread in the close community of Ossett and Eric found himself the subject of mirth and even scorn. Even buying a daily newspaper became a ritual humiliation.
Then, that night, while lying in his bed tortured by these thoughts of rejection, the first dim glimmer of hope emerged. He would look to his roots and apply all the learning that his parents had imbued him with when he was a child sitting at their knees.
His mother had been a successful catalogue agent for Littlewoods. Unbeknownst to the company, she was also acting as a double agent for Tupperware and Avon, and only her advancing years prevented her joining Ann Summers.
Eric's father, meanwhile, had spent his formative years working for a large London record company, responsible for touring the country and relieving record shops of unwanted 45rpm singles. More latterly, he had established a successful Aloe Vera franchise.
Surely, Eric thought, there was a way to draw on their experience, to salvage something from this sorry episode, so that his little 99p book could become a force for good? The beginnings of a plan slowly began to form, just as the first shards of light poked through his curtains.
To be continued.
Meanwhile, nip across here and buy 3 copies of Eric's comic.
The TMB are donating £2 for every copy sold in November 2022 to @PlaceKaths food bank. amazon.co.uk/dp/0993407552/
Although the TMB specialises in publishing tripe books (what did you expect?!) we do have a more serious arm that's published a few other books for those who aren't particularly interested in tripe.
LEB Books is our sister publishing house - take a look at its titles below:
TFTH is a fascinating collection of original Staffordshire tales brought together by Bill Cawley. amazon.co.uk/Tales-Hills-Se…
Another one from Bill, TFTT... a great little gift for anyone who works or has worked in a supermarket. amazon.co.uk/Tales-Till-Cha…
Click on the hashtag and you'll see the list of organisations in #Yorkshire we're supporting through it - the list is growing by the day!
The Tripe Marketing Board has principles. Read this thread to find out what they are.
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We believe that the precious gift of laughter can bring people together. Take a look at the motley crew who make up our board members, as an example. They're all heights, ages, political persuasions and and beliefs. One or two of them even like tripe. tripemarketingboard.co.uk/our-board/
Most of them are on Twitter, so if you see them do give them a wave. It's an unpaid role - that's why we can attract the brightest and the best. Many have been members of the Board for over a decade and with their help the TMB has grown into a powerful force for good.
Just 8 days ago, around 20 agents were recruited for Mission Quite Possible.
They know who they are.
Between them, they've worked to recruit others to the cause. And they've assiduously ordered the 3 copies per week of @ForgottenYorks that Amazon permitted.
In fact, a number of sleeper agents were already at work in the days before. Some have managed three consecutive weekly orders of three books. We salute the Nine Bookers!
For the TMB's part, we've tried hard to provide logistic support to help you achieve your mission. And the TMB's lovely followers have risen to the occasion.
Our Board ordered an immediate switch to offering £2 per copy of @ForgottenYorks sold to give the project a turbocharge.
Thanks for joining us for today's Twitterthon in aid of @PlaceKaths, who desperately need cash to stave off possible closure in the run-up to Christmas.
For some reason, they entrusted us with helping them. Anyway, let's have a musical interlude.
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First up, a Twitter account that the TMB is proud to number amongst our followers. (We don't mention it much. If celebrities like tripe in the comfort of their own home, that's their business).
TRIPEDOG 2020
(the contest we'd rather not talk about, thank you).
No episode in the history of the Tripe Marketing Board has cast a cloud quite as dark as that which fell over our infamous #TripeDog contest in 2020.
After a five year absence, excitement was tangible when the news leaked out that the Tripe Marketing Board was re-launching its contest to find the canine face of tripe in 2020.
Board member Katrina Murphy had lobbied intensively for the competition's return, describing it as just the distraction the world needed at that time. Her initial suggestion to host the contest in Iceland was quickly discounted, but the board quickly warmed to the general idea.
Beyond any doubt, much of the TMB’s success can be put down to its social media team. Back in 2012, Sir Norman took the brave decision to hire a young intern who was the daughter of a golfing friend from Lytham.
Emily French may have been fresh out of college (she graduated in Business, Media & TV Studies from the University of Wigan in Lancashire in 2011) with little knowledge of the tripe industry, but she steered the TMB onto Twitter.