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Scott Nover Profile picture
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Nov 30 • 9 tweets • 3 min read
Okay so I’m insufferable. Let’s take a look at this #SpotifyWrapped thing.
This is gibberish.
It’s the best Bon Iver-Taylor Swift duet by far
Congrats to Jack Antonoff
Congrats to Taylor
This is going to go straight to @DKThomp’s head.
More gibberish.
Some of you need to get a life.
This is radical transparency. Apologies only to Phoebe who fell off this list for the first time in a long time.

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More from @ScottNover

Scott Nover Profile picture
Nov 30
What is Elon Musk's feud with Apple about anyway? You're probably confused.

Is it about advertising, or about those 30% in-app purchase fees, or about removing Twitter from the App Store? Well, all of it, really. Let's dig in. 🧵
1. Musk said that Apple stopped advertising on Twitter. @washingtonpost reported that Apple is one of Twitter's largest advertisers, so that'd have been bad for Twitter. 50 of its top 100 advertisers have stopped spending since Musk took over, @mmfa reports, not including Apple.
2. But now, the analytics firm Pathmatics says that Apple hasn't stopped spending on Twitter. In fact, it's *increased* its ad spend recently. (@mmfa relied upon Pathmatics data in its original analysis.) This makes sense: it's holiday shopping season.
Read 17 tweets
Scott Nover Profile picture
Nov 28
Elon Musk could've avoided a lot of pain if he did any research into Twitter's business before spending $44 billion on it.
From October: qz.com/elon-musk-will…
From earlier this month: qz.com/elon-musk-need…
Read 4 tweets
Scott Nover Profile picture
Nov 18
I am taking my drafts to the grave!
I’ll give you one! Image
Some of these are just despicable. Image
Read 4 tweets
Scott Nover Profile picture
Nov 3
It’s almost like the tech sector got an easy ride for a long time and then that ended when it became the US’s most valuable industry.
Also Silicon Valley changed too. It became more about platforms and their power than ‘hey look at this cool gadget.’
Sorry were not covering the latest Zune release dude but one of these platforms aided a legit genocide.
Read 4 tweets
Scott Nover Profile picture
Nov 3
A lot of people seems confused about these little text boxes with annotations. That’s part of the Birdwatch program on Twitter, a user-generated fact-checking system. As illustrated here, it’s not some top-down content moderation from Twitter but rather bottom-up from users.
I’ve seen a lot of people on the left pointing out Birdwatch blurbs on the White House account and claiming that Twitter’s editorial stance is moving rightward under Musk. That might ultimately prove true for Twitter’s actual decisions but not with Birdwatch unless it changes.
Also Birdwatch launched last year and recent rolled out to all users, but it certainly predates Musk’s week-old tenure.
Read 5 tweets
Scott Nover Profile picture
Nov 2
Ad spending is now across the board right now and Musk is giving media buyers an easy excuse to save money and look responsible while doing it.
Unless something has changed in the year since I last worked at an ad trade pub, Twitter is a nice-to-have for many brands and buyers not an essential platform like Facebook and Google (as Mike also suggested.)
Musk owns Twitter and being a private company would have given him some more wiggle room to figure the business out EXCEPT he proposed a deal at a joke price he couldn’t afford and had to get equity and debt financing the latter of which comes with a $1B per year interest bill!
Read 5 tweets

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