Gaurav Sabnis Profile picture
Dec 2 11 tweets 3 min read
"prof small suggestion. Instead of 'BJP will lose Gujarat' how about #BJPwillLose Gujarat. Then we can trend that hashtag for different elections. Trends drive TV news."

Brilliantly useful. See, this is useful resistance even in the smallest way. This is how to not be useless.
#BJPwillLose Gujarat.
#BJPwillLose Karnataka
#BJPwillLose MAHARASHTRA
It's 2022 not 2009.

Back then, social media was a fringe factor in Indian politics.

Today, Twitter is where BJP starts its propaganda, which then is picked up by Godi media, and then hammered into households & communities through Whatsapp networks & street intimidation.
So people think like it's still 2009 and think oh only 20 million active Indian Twitter users out of 1.4 billion, so it must be fringe.

But by 2022, you should know better.

99% Indians might not be on Twitter, but Twitter trends still affect their lives cos of BJP strategy.
I'm NOT saying influencing Twitter trends will definitely defeat the BJP.

I'm saying that NOT influencing Twitter trends ensures that the BJP won't lose.

And I'm saying smarter Twitter posting can definitely at least hurt the BJP and help the resistance.
We start trending #BJPwillLose regularly and it will definitely have some effect, even if that by itself might not be decisive. But incumbents are dislodged with a collection of many such small efforts. That is exactly how the BJP captured power after 2009 humiliation.
Terms like l0vej1had, urb@nnax@l, p@ppu, "mer@wala Abdul", tukde etc ALL started as Twitter trends, then picked up by Godi media, then amplified nationwide.

Recognize the role Twitter plays in 2022 for fascists.

It isn't 2009 anymore. Your tweets have real impact.
Take this pledge:

"I am NOT a pollster or political consultant or news anchor so I do NOT have to recognize BJP's electoral dominance. I will never post anything on social media even remotely positive about BJP's electoral prospects, but will everyday post #BJPwillLose."

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More from @gauravsabnis

Dec 3
I used to really like @mtaibbi & an amazed that he thinks he is exposing something major or sinister.

Yes Twitter responded disproportionately more to Dem concerns cos Trump & GOP lied disproportionately more! Like straight up lies!

Twitter isn't a public utility. It's a..
.. Private company. It has no obligation to fairness. It had obligations to its shareholders. And thus advertisers. And it's their damn company and a free service. They will platform and deplatform whoever they want. How is this remotely connected to free speech?
Read 15 tweets
Dec 3
This is a uniquely Indian sentiment that I find so bizarre. The idea that I as a business prof should automatically worship the richest man and his strategy. When my job is the exact opposite. To cut through the media, pink paper, investor spin. And assess him on basics. He fails Image
At least in US business school circles and conferences, a majority of profs think like me and talk like me. They just aren't as much into tweeting like I am.

There are so many obvious chinks in his myth. And his business practices are universally known as self serving.
Wall Street, Pink Papers, News channels, and especially story hungry silicon valley media have very different incentives than mine. My job is to teach students in a way that a decade later they remember, Sabnis taught us exactly about how this is BS and this isn't BS.
Read 20 tweets
Dec 2
Facebook also restricted the Biden story for a few days. What exact bombshell Clyde thinks he has, who knows? Unless it's just to sic his fanboi gang on a bunch of former senior Twitter execs. Whom he seems to truly loathe. And the feeling seems mutual.
This asshat is such a waffler. Storm in a tea spoon but he's acting like it's plutonium just to suck up to Trump into starting to tweet.

It's such a transparently obvious plan. He saw how Trump ranted at Zuck over the laptop story. Zuck don't give a fuck.
This forever thirsty @elonmusk is like ooh ooh if I throw some Twitter alum under the bus, maybe Donald will be my friend. And return to Twitter.
Read 8 tweets
Dec 2
Oh @DeFazioNJ @TommySuave39 @madgers818 you'll love this.

Yesterday, Calhoun vs Florescu in Babbio lobby arguing, George trashing soccer as boring and Ionut trashing baseball as boring. 🤣🤣 George wants the offside rule gone. Ionut wants baseball to penalize time wasting.
I almost made Ionut lose it by saying "you know what I don't like about soccer? No ads until halftime. Give me ad breaks." 🤭🤭
Read 6 tweets
Dec 2
Daylight half moon over Manhattan reminded me of a question this American lady asked at a star gazing event in Chile.
"At home, it looks like a D. Why does it look like a filled out C here"

And the host got so excited, "Because the earth is round not flat! This proves it!" ImageImage
The same moon at the same moment from the same longitude, actually looks very different at... mastodon.social/@gauravsabnis/…
Oh yes, those are all from NYC. Or rather Jersey.

But you're in Melbourne. Almost 40 South. Starting mid afternoon to midnight your today, the half moon will be visible to you too. Notice it's orientation. It will be like a filled C.

Read 4 tweets
Dec 2
#NeverTesla cos @elonmusk is a rich man with the personality of the lower portion of a banana peel. Image
And as of now, the more we use Twitter, the poorer we make him.

Y'all get this simple thing, right? It costs him 5 million a day to keep the servers going. But his ad revenue has plummeted.

The more you tweet, at least currently, the poorer he gets. 😁

If Elon manages to monetize disinformation like FB did years ago and turns a profit, I will stop tweeting, mainly because I'll be too busy battling the flying pig menace to tweet.
Read 9 tweets

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