Ben Tiggelaar Profile picture
Dec 5 13 tweets 6 min read
My wife bet me I couldn't get to 1,000 followers on Twitter in a month

She was wrong.

I did it in 2 weeks! (from 55 followers)

I had a winning playbook and it worked:
First, to my first 1,000 followers

Thanks for engaging with me

#SMBTwit is the community I focus on (think #RETwit but with only smart people)

I buy businesses…and want to connect with other investors and entrepreneurs

Let's give away some secrets...
My results in 2 weeks:

-600,000 impressions (WHAT??)
-30,000 profile visits (WHAT?? How that even is possible but OK)
-1,001 followers
-95 inbound DM convos
-12 investment deals
-video calls with >30 people so far (this has been the most enjoyable) Image
To grow rapidly in any Twitter niche, you need:

-targeted niche where you can provide REAL VALUE

-support from your niche (comments, retweets, likes, etc)

-quality posts & threads

Twitter is a game...and each level it seems requires different tactics
You also need to know basic system & rules

-engagement is necessary (time and energy)

-retweets are gold, and show your stuff to more people

-if you don’t have something to say already, it will be hard to do this over the long run
My initial goals 2 weeks ago

-1,000 followers in 1 month

-get deal flow

-improve my copywriting and storytelling skills

-find exceptional operating partners for future businesses I buy
My content strategy

-3 single tweets (observations, questions)

-post 2-3 threads per week (this is the most 🔥 ideas I have)

-create list of 10 top voices in my niche, and engage them

-Show true value in anything you write
Threads

-Great 'hook': I copied hook structure from @girdley. I tried to bait him into retweeting my thread (no dice...)

-not too long

-less words. Working on this myself

-'how to' guides hit well aparently Image
@girdley Thread Example

148,000 impressions, 400+ likes, 89 retweets.

good hook + unique content
Large voices in your Niche

-identify the large voices in niche (people with lots of engagement or followers)

-engage with them

-create relationships w those large voices (your content should be so unique that they know you by you)
General Twitter Best Practices

-I started using @hypefury (free) to capture my ideas & schedule

-Follow @thatroblennon for good copy writing & growth ideas

-I’d rather have 1,000 followers who exactly my people vs 20,000 randoms
These folks have been especially supportive (follow them and support them plz)

@SMB_Attorney - promoting me
@SBA_Matthias - For getting my first block
@stephenolmon - informing me on twitter underworld
@BoilerPlateCPA - baller content
@sujanpatel - for inspiring me to do this
@SMB_Attorney @SBA_Matthias @stephenolmon @BoilerPlateCPA @sujanpatel Want the best tactic I discovered? I left the best one out...

You must do both of these (then I'll DM it to you):
1. RT the tweet below and:
2. comment "engage" in this thread

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More from @bentigg

Dec 5
Part 2: making a children’s entrepreneurship book

Today I did a gift wrapping event that sends gifts to underprivileged families during the holidays

NONE of the books were about #entrepreneurship???

In fact, it's even worse than that... -->
Here is one of the donated books that is going to a 3-5 year old: "The Missing Wedding Dress Featuring Barbie"

These are the lowest income households & kids who lack access to many opportunities including basic things like books

Is this not scary and concerning?
The 3-5 year old box also had a donated book called:

"Understanding the End Times"

Tagline: "Be ready for the son of man is coming at the hour you do not expect"

Now that...is some light reading for a 4 year old
Read 5 tweets
Dec 2
How to tell if a business is linked / correlated to a commodity?

I just saw this $3.5M EBITDA #smallbusiness for sale: Recycled Resin and Plastic Supplier

PLASTICS = polyethylene

Ok, let's see what's up here 🧵
All questions start with me opening up Google

Google search "polyethylene price"

This 2nd link looks promising...a chart.

I like charts.
2019: $1,000

2020: $800 (drop of 20%)

2021: $1400 (increase of 80%)

2022: $1200 and declining? (20% decrease)

Ok...Seems like a wild ride here....Up one year, down the next, up, down.

Looks like a rollercoaster!
Read 7 tweets
Dec 1
Considering #entrepreneurship through acquisition? There's 3 models:

1. Self funded search (SBA debt)
2. Traditional search fund
3. Independent sponsor

This 🧵 will quickly stereotype each model and the people that choose it (I intend to slightly offend)
// 1 - SELF FUNDED SEARCH (1/3)

-Stereotypes: has no idea what they are doing, builds investment decks and financial models with lots of errors, arrogant, willing to get hands dirty

-EBITDA Multiple Range: 2.5x to 5x

-EBITDA target: $500K to $2M

-Role post-close: CEO/GM
// 1 - SELF FUNDED SEARCH (2/3)

-Resume: Nontraditional, Industry, Management, Finance

-Economics: 50% to 80% of the common equity

-Sponsor Salary: $75K to $125K

-Financing funding source: SBA loan + airball (personal guarantee)
Read 12 tweets
Nov 29
When acquiring a company, you either buy the STOCK or buy the ASSETS (stock deal or asset deal).

Why does it matter?

💲💲Cash flow 💲💲

This 🧵is summary of what I've learned doing #smallbusienss stock/asset deals. Ignoring this topic can be...painful (beware).
Goodwill = value of business in excess of the stated tangible net assets on the balance sheet

The seller has probably depreciated the heck out of the balance sheet assets (the net asset amount is low)

If you buy the stock, you have to step into that low asset basis (Bad!)
Asset purchase you can:

1. 'Step up' the basis of the acquired assets (basically taking that old piece of equipment and telling the IRS it's new again!)

2. Amortize goodwill over 15 years (more amort expense = lower taxes)
Read 11 tweets
Nov 27
How to buy a quality small business?

It's very hard to buy a quality business but you can make it easier

🧵Here are the 15 principles I wish I knew before I bought my first SMB
// What type of business?

You get to choose your own story. This is the #1 best thing about buying a business

Everyone has a different focus, strategy, and interest area

SAAS? Great!

Sewer Line Repair? Cool!

I prefer businesses with highly predictable revenue (contractual)
// Don't buy a job, buy a company

I've had a job before...it's not for me.

I will not buy a company unless it can operate on its own

Your valuation and structure should assume a market replacement cost for the owner
Read 17 tweets
Nov 22
Raising equity for a self-funded search acquisition deal?

In 2022, I’ve reviewed over 100 self-funded deals and made investments in 4.

Here’s the 7 slides I want to see in a deck (plus some red flags & other tips at the end), from an investor's perspective...

--> --> --> -->
Slide 1 - Executive Summary (split into 4 quadrants)

-Company overview
-Situation overview
-High level historical financials (Rev, GM, EBITDA)
-Sources and uses (example below)
Slide 2 - SWOT (strengths, weaknesses, opportunities, and threats)

Every business has challenges, be honest about what they are and what you plan to do to address them.

Ex: debt collections businesses get sued a lot → you’re a lawyer so no big deal
Read 13 tweets

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