Gaurav Sabnis Profile picture
Dec 7 6 tweets 2 min read
The Plaza Hotel actually offers the Home Alone experience for a pretty penny in what is a great example of marketing for the key demo. Kevin McCallister is now in his 40s. We are the generation with deep pockets who would love to see NYC in a limo with a pizza like Kevin.
Btw I asked around how much this costs and apparently a few years ago, it cost $900. Which the #HomeAlone2 junkie marketing prof in me thought was an opportunity missed cos why not price it $967.43? That's the amount he spends at the Plaza on room service lol. In 1992. Image
The Plaza Hotel is a cute part of NYC history but the fact that both Donald Trump AND Subroto Roy Sahara owned it once and Qataris own it now should tell you why it always evokes Norma Desmond in my mind whenever I walk past it.

It's eventually gotta be a museum. Realistically.
If you've read enough NYC History, you know what's gonna happen to The Plaza hotel. A bunch of rich people will burn through a lot of money for the prestige of owning it (cos it stopped being profitable decades ago). It's historic so they can't touch it. City can't let them.
Eventually the maintenance costs of the historic & gorgeous building and the opportunity costs of putting working capital in running an overpriced premium hotel in Manhattan in Airbnb times will grow so big that no rich person will buy it even as a vanity project.
Then the city or the national parks service will take over the plaza hotel and turn it into a museum. Maybe 20 years or so. Or even sooner.

But no way is anyone ever demolishing the Plaza. And no way can anyone turn a profit from it. You see why I get sunset boulevard vibes?

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More from @gauravsabnis

Dec 9
A lot of US Gujju motel owners in recent years started putting the Gita with the Bible and it's always such an odd contrast cos the Gideon book is always leatherbound, top quality. And the Gita is always a cheap version. This one is tattered so owners clearly never check it. Image
And the first page is some random "his divine grace" and a bunch of phoren names for validation.

You want to copy the Gideons like enthu cutlets, at least put some heart into it. Image
Just in terms of simple Marketing, and remember, missionaries are the original marketers (Vatican is the biggest brand in the service industry), this is such a daft move.

Bible: I'm the word of God!

Gita: here's a marketing pitch for our version & some reference letters.
Read 6 tweets
Dec 9
Have y'all heard of this little skirmish in 1776 in North America? Was George Washington a racist for not wanting a monarchy? 🤔🤔
If your culture has kings and queens, yeah, it very much can be mocked.
Yup and kinda proving the basic point about the toxic British media

Read 4 tweets
Dec 9
China will become a democracy in my lifetime. Of that I'm sure.
It's really tied to prosperity. Look at history. When populations get prosperous, and their basic needs like safety, food, shelter, education are met, the only room for growth is in individual freedoms which are tied to political freedoms. Democracy is an inevitability.
The richer China gets, the more difficult it will be for the CCP to keep it subjugated. Kim survives next door by keeping his population poor. China philosophically and culturally is unlikely to just accept one party rule forever. I don't think we give the Chinese enough credit.
Read 22 tweets
Dec 9
Today was the last day of class in my Marketing, Society & Sustainability course and I'm really going to miss this one Dutch exchange student who would drop sharp critiques of American capitalism at every opportunity in that very casually brutal way only the Dutch can.🤣
During presentation of marketing of recyclable packaging, "in my one month here, I have thrown away more garbage than in my entire life and it is just packaging. So strange."

"I see all this land for parking and it seems like a waste of land."

This is why exchange progs rock!
And then after class, he lingered to say goodbye and thank you and gave me a compliment in a very cute Dutch way too. Something like, I didn't have to attend your class so much cos I'm an exchange student but I came to almost all your classes. 🥰
Read 6 tweets
Dec 9
Today was final project presentation day in my undergrad Marketing Analytics & Research class, in which I make them do a full fledged research project.

Post pandemic, topics they choose have gotten noticeably less "business" and way more societal in nature. Image
I've taught this course at 3 different universities for 15 years. I have them choose a topic, conduct focus groups, then make questionnaires, pretest & rework them, collect 100 surveys, half online, half in person, then analyze in R, then present.

It's a demanding course for UG.
So I tell them to choose a topic all group members will find interesting enough to really dive deep into, cos you want to end the research project yeah wishing you could do even more and get even more data, not "ugh I'm so sick of this".

It used to be mostly business topics.
Read 13 tweets
Dec 8
Re-upping this thread cos it seems like Jared Solomon is up to making some money off billing @CricketAus for disingenuous DMCA notices.

Reminder that you have a right to post even copyrighted material for "Fair Use" non commercial reasons.

Always contest DMCA notices.
PSA: if you post a short video clip of a copyrighted broadcast for commentary or satire or even just random social media purposes, you are NOT guilty of copyright violation.

If you're pirating their content, yep, crime.

Tweeting a short clip for lulz, NOT a crime. Image
This. So much this.

So far @CricketAus has ignored such questions, just letting their lawyers intimidate social media users misusing the DMCA that requires Twitter to instantly block content. But that's a clear violation of "Fair Use".

Please explain!

Read 7 tweets

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