Thread by @chimammeje

Here's a crash course in doing a simple content audit that's actually effective

First, I think of everything in clusters, which carries over to an audit. I do audits as part of building topic clusters, and these are my goals:
🧵

➡️ Identify strengths and weakness

➡️ Understand what is working and why

➡️ Understand what isn't working and why

➡️ Audit with goals in mind ( What have we defined as success?)

➡️ Quick wins (Content on page 2 we can get to page one. Content on page one but position 6-10 that we can bump up to 1-5)

➡️ Identifying old content that needs a refresh, updated links, and backlinks

➡️ Find my highest converting content and figure out how to draw more juice from these pages with links

➡️ Find pages with the highest drop-offs and bounce rates, and figure out how to improve them

I like to sort the audit by clusters (easy for organization), buyer journey stage, and type of content.

It's extremely important to analyze with goals in mind and think of what you want to achieve with the audit when analyzing.

When analyzing, I think of:

✅ What to keep as it is

✅ What to update

✅ What to consolidate

✅ What to delete (Rarely do I do this)

✅ What needs an asset to improve in ranking and offer more value to the user

✅ What needs a better linking strategy

✅ What content needs to be better aligned to achieve set goals (CTA mismatch and overall messaging maybe)

If you think of audits in clusters, then you know where to start and how to organize so you don't miss a thing

If you set goals then you know how to analyze based on what you want to achieve and your audit will have meaningful recommendations

#40DaysofContentlessons -Day 27

If you found this useful, there's more information on building topic clusters (plus a template to work with) when you purchase the 10x topic authority course.

zenithcopy.com/topic-cluster-…