Michael Girdley Profile picture
Dec 23, 2022 22 tweets 10 min read Read on X
I built my ideal "look great on Zoom/podcasts" setup.

It cost some money -- but it’s worth it.

Here is how I did it (if you want to copy it): 🧵
Some design goals:

• "90% solutions" on these things are great, so I keep it simple
• It needs to be "just turn it on, and it works."
• I want to see people's faces while I look at the camera.
• Cam pointed at my eye level.

These are the components (in order of priority):
1) USB-C dynamic microphone

If you do anything, invest in a dynamic microphone.

There are two types:

• Condensers (good at picking up sound in rooms)
• Dynamic (sounds amazing, but you have to stay close)

I use a Shure MV7, but any USB-C dynamic is fine.
2) Mic boom arm

My mic is mounted to my desk.

I use this one from Elgato.

But any heavy-duty boom arm does fine.

The cheap ones aren't as stable.

Elgato is the one I bought.

They also have a low-profile version.
3) Camera

I have a Sony A6000.

This is a mid-range mirrorless camera.

1080p (so HD) video with HDMI out.

It's a huge improvement over regular webcams.

There are other A-series Sonys, too, available now.
4) HDMI-USB adapter

This is how my computer uses the Sony A6000 as a webcam.

I've tried the fancy adapters (El Gato), but the cheapies are fine.

Zoom is usually at 360p, and most pods are 1080p at most, so 4k video isn't useful.
5) Camera Position

Below is what I see when on Zoom.

There is a:

• teleprompter
• 10.1" monitor screen
• Sony A6000 behind that one-way mirror.

On calls, I drag the zoom/pod app to that monitor, which my computer thinks is a regular HDMI monitor.
5a) Teleprompter & components

These are the four components.

The monitor screen is a bit small for my old eyes.

But otherwise works great.
5b) The Teleprompter

Here's a quick video of all the pieces put together.
6) Camera Lens

I used the stock lens for the Sony A6000.

But I recently upgraded to a fixed focal lens.

It gives:

• better depth of field
• higher performance in low light
• a slight fish-bowl feature to show more of my torso.
6a) The Torso Feel

This is by design.

The best perspective is if the viewer feels like they're sitting at a table across from me.

So, I've pushed to have more of my full torso shown.

(Also, I still need to dial in the lighting more. Always a WIP!)
7) Key and Fill Lights

I have two panel lights.

At 45-degrees from my face.

I chose the Elgatos because they can be controlled by software.

I have ordered light boxes to diffuse the light better from the panels. Will report back on that.
8) Studio Controller

This is from Elgato, too.

I programmed the buttons.

Then, it's just clicking a button for the on-off of everything. 3 seconds and we are good.

It works on Windows and Mac.
9) RGB light strips

I used the Elgato's here because the Stream Deck controls them with a single click.

They do all colors of the rainbow and rest behind me.

It's where the blue comes from here.
10 ) Headphones

The Shure MV7 mic has an audio out for headphones.

I'm hearing impaired, so I invested in monitor-style headphones.

Just plug them into the Shure mic and go from there.
11) Shure MV7 Fanciness

The MV7 has one frustration.

Great mic, but they have a crappy thin foam pop filter.

One trick: you can buy an aftermarket one to look like Joe Rogan.
12) Phillips Hue

The Elgato stream deck can control the Phillips Hue line of RGB lighting.

So one button and I get any color of the rainbow behind me.

It requires a bridge to work with the Elgato software.
13) Cable management

@michaelpatron0 pointed out my cable management looked like crap.

So, I bought this.

It looks 100x better with everything hidden below the desk now.
OK, that's my setup.

I'm sure I'll get 100 A/V guys suggesting improvements, please do!

If you want to adopt this stuff, just prioritize from the top and go as deep down the rabbit hole as you want.

Or not!
Follow me @girdley for more.

Reply with suggestions or questions.

And, like/retweet the first tweet below if you found this useful.
I took some feedback from @EdSillars and it really improved it.

Lowered my lights and moved them to compensate for the natural light from my window.

May need to move the key light a little to the right still.
Since I gave away this camera info...

Please allow me to pitch my upcoming private community and course about buying/building/owning multiple businesses at once:

holdco.girdley.com

I put everything I've learned over 20 years.

PRESALE15 for 15% off during the presale.

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More from @girdley

Jul 4
I considered moving out of the USA.

After some research, I realized leaving is stupid.

There is no chance the USA will stop being the global superpower.

And the best country for opportunity.

The reason surprised me:
First, the usual arguments for optimism about USA are:

• democracy
• the rule of law
• the US Dollar
• aircraft carriers (i.e., strongest military)
• immigration
• entrepreneurial culture
• and many more.

But...
But there’s something more important than all those…

Geography.

A magical combination of geography favors the USA over all others.

It's no surprise the USA keeps winning.

The USA is the only economy to grow every decade for 150 years.

Here is how the US is so gifted: Image
Read 21 tweets
Jun 15
Board meetings are expensive.

So to make the most of it, you need a dead simple meeting format.

Here’s the simple, foolproof template used to oversee dozens of companies:

🧵 👇
We'll use a fictional company to show how we do things:

"Grilldey’s"

It’s a beloved neighborhood bar and grill with big ambitions.

I’ll walk through the format we use, step by step. Image
72 hours before the meeting, the CEO distributed the agenda and slide deck.

So, everyone has studied the materials.

We start on time.

Then, first review the agenda for the meeting.

And do some quick housekeeping. Image
Read 14 tweets
Jun 11
How I use a simple 2x2 matrix to quickstart turnarounds

A 🧵:
First – a bit of context.

I use this approach to start fixing complex systems like:

• Money-losing business
• Failing retail store
• Losing teams

Unlike simple systems, these have:

• Tough to pinpoint causes
• Difficult to measure results
• Variety of factors
My process has six steps:

1. Assemble the team
2. Gather data
3. List possible fixes
4. Prioritize
5. Assign owners
6. Track results

I'll explain each step:
Read 13 tweets
Jun 1
Aldi is the fastest-growing grocery chain in America.

They’re adding 800 new stores in the next few years.

Here are 9 things they do differently: Image
* Aldi keeps staple foods cheap

Customers don’t remember the price of everything.

But they remember the stuff they buy all the time:

Milk, bread, eggs.

Lesson: Human psychology means shoppers feel like everything is cheaper. Image
* Aldi sells 90% private label brands

You don’t find General Mills, Tide, or Old El Paso.

Instead you get Millville, Tandil, and El Tora.

They’re always cheaper than the name brand stuff, and they’re just as good (or better).

Lessons: Sometimes being unbranded is superior. Image
Read 11 tweets
Mar 22
On our podcast @acquanon, we see this often:

A retiring person owns a business worth $750k.

But they used that business years ago to own real estate worth $5mm today.

This is how to set it up. 🧵
It's called the "OpCo / PropCo" structure...

Your business is the Operating Corporation (the "OpCo").

You buy the real estate via a "Property Corporation" you create.

OpCo rents your business real estate from PropCo.
Why this way?

IRS Sec1202/QSBS means that you often want your new OpCo to be a C-Corp if you think you'll someday sell.

(QSBS says you, as an investor of a C-Corp, get the first $10mm or 10x capital gains tax-free at the sale.)
Read 17 tweets
Mar 15
Generation X is weird.

These 43-58 year-olds are so strange it presents golden opportunities.

Here are 10 mind hacks to use with Gen X: Image
DISCLAIMER: I’ll be generalizing.

Not every Gen X will think this way.

Especially those Gen Xers closer in age to either Boomers (born 1946-64) or Millennials (born 1981-96).

But these will work with most.
1: Motivate Gen X with two phrases — “Do it your way” and “Don’t sweat the rules”.

Many Gen X grew up in divorced single-parent homes.

So were forced to be self-reliant and unsupervised early on.

They want independence to get it done their way.
Read 14 tweets

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