Michael Girdley Profile picture
Dec 23 22 tweets 10 min read
I built my ideal "look great on Zoom/podcasts" setup.

It cost some money -- but it’s worth it.

Here is how I did it (if you want to copy it): 🧵
Some design goals:

• "90% solutions" on these things are great, so I keep it simple
• It needs to be "just turn it on, and it works."
• I want to see people's faces while I look at the camera.
• Cam pointed at my eye level.

These are the components (in order of priority):
1) USB-C dynamic microphone

If you do anything, invest in a dynamic microphone.

There are two types:

• Condensers (good at picking up sound in rooms)
• Dynamic (sounds amazing, but you have to stay close)

I use a Shure MV7, but any USB-C dynamic is fine.
2) Mic boom arm

My mic is mounted to my desk.

I use this one from Elgato.

But any heavy-duty boom arm does fine.

The cheap ones aren't as stable.

Elgato is the one I bought.

They also have a low-profile version.
3) Camera

I have a Sony A6000.

This is a mid-range mirrorless camera.

1080p (so HD) video with HDMI out.

It's a huge improvement over regular webcams.

There are other A-series Sonys, too, available now.
4) HDMI-USB adapter

This is how my computer uses the Sony A6000 as a webcam.

I've tried the fancy adapters (El Gato), but the cheapies are fine.

Zoom is usually at 360p, and most pods are 1080p at most, so 4k video isn't useful.
5) Camera Position

Below is what I see when on Zoom.

There is a:

• teleprompter
• 10.1" monitor screen
• Sony A6000 behind that one-way mirror.

On calls, I drag the zoom/pod app to that monitor, which my computer thinks is a regular HDMI monitor.
5a) Teleprompter & components

These are the four components.

The monitor screen is a bit small for my old eyes.

But otherwise works great.
5b) The Teleprompter

Here's a quick video of all the pieces put together.
6) Camera Lens

I used the stock lens for the Sony A6000.

But I recently upgraded to a fixed focal lens.

It gives:

• better depth of field
• higher performance in low light
• a slight fish-bowl feature to show more of my torso.
6a) The Torso Feel

This is by design.

The best perspective is if the viewer feels like they're sitting at a table across from me.

So, I've pushed to have more of my full torso shown.

(Also, I still need to dial in the lighting more. Always a WIP!)
7) Key and Fill Lights

I have two panel lights.

At 45-degrees from my face.

I chose the Elgatos because they can be controlled by software.

I have ordered light boxes to diffuse the light better from the panels. Will report back on that.
8) Studio Controller

This is from Elgato, too.

I programmed the buttons.

Then, it's just clicking a button for the on-off of everything. 3 seconds and we are good.

It works on Windows and Mac.
9) RGB light strips

I used the Elgato's here because the Stream Deck controls them with a single click.

They do all colors of the rainbow and rest behind me.

It's where the blue comes from here.
10 ) Headphones

The Shure MV7 mic has an audio out for headphones.

I'm hearing impaired, so I invested in monitor-style headphones.

Just plug them into the Shure mic and go from there.
11) Shure MV7 Fanciness

The MV7 has one frustration.

Great mic, but they have a crappy thin foam pop filter.

One trick: you can buy an aftermarket one to look like Joe Rogan.
12) Phillips Hue

The Elgato stream deck can control the Phillips Hue line of RGB lighting.

So one button and I get any color of the rainbow behind me.

It requires a bridge to work with the Elgato software.
13) Cable management

@michaelpatron0 pointed out my cable management looked like crap.

So, I bought this.

It looks 100x better with everything hidden below the desk now.
OK, that's my setup.

I'm sure I'll get 100 A/V guys suggesting improvements, please do!

If you want to adopt this stuff, just prioritize from the top and go as deep down the rabbit hole as you want.

Or not!
Follow me @girdley for more.

Reply with suggestions or questions.

And, like/retweet the first tweet below if you found this useful.
I took some feedback from @EdSillars and it really improved it.

Lowered my lights and moved them to compensate for the natural light from my window.

May need to move the key light a little to the right still.
Since I gave away this camera info...

Please allow me to pitch my upcoming private community and course about buying/building/owning multiple businesses at once:

holdco.girdley.com

I put everything I've learned over 20 years.

PRESALE15 for 15% off during the presale.

• • •

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More from @girdley

Dec 17
At the end of each year, I do a “Reflections” exercise.

I complete a 1-page form reflecting on the past year.

So I can think bigger and better.

Here’s how I do it: 🧵
But first, why do I do this?

I found I was often acting without thinking big picture.

I’d be planning my future and dreams.

But without enough context to make good long-term decisions.

I now spend a few hours each December doing this 1-page form.
Let’s walk through it.

The first two sections are the biggest wins and losses from this past year.

I list five of each, highlights and lowlights.
Read 8 tweets
Dec 16
In 2022, I saw over 1,000 businesses for sale.

99.9% of them were awful.

But a few were maybe worth buying.

Here are the Top 6: 🧵
1) Las Vegas wedding chapel chain

Price: $3.4M
Rev: $2.5M
Income: $1.25M
50% profit margin!

Upsells are the name of this game.

• Want a picture with Elvis? $200
• Video? $500
• Last minute wedding bands? $750

The biggest question is how much COVID boosted this one.
2) Upwork for Psychics

• 1M customers
• Rev: $2.7mm/yr
• Profits: $1.3mm

An online platform that connects people with a network of psychic advisors.

Psychics get just 25% of revenue. The company takes 75%!

There's the slight problem of selling a scam...
Read 9 tweets
Nov 29
If I were a recent grad, I'd go after this job:

Chief of Staff (for a badass entrepreneur)

A 🧵:
What is a Chief of Staff?

You work for a CEO, reporting directly to them.

And function as a "smoke jumper" for a busy executive.

You are a force multiplier for them.

Seeing every big project and being a part of making things happen.
Some people are scared by the title.

But the Chief of Staff (CoS) is not an Executive Assistant.

While you may need to do menial work sometimes, the role functions at a higher level.

Taking on one-time strategic projects, creating systems, and making things happen.
Read 10 tweets
Nov 27
How to hire a CEO to run a small business?

It is very hard to hire a great CEO, but you can make it easier.

Here are 12 principles I've learned: 🧵
** The Full Court Press

When I hire for a CEO role, I go hard.

There is no other way.

That means telling everyone about it, putting it on every job board, and going broad to build a strong funnel of candidates.

I see some people run half-hearted processes.

I don’t get it.
** Have a Hiring Process

If you don’t have a written hiring process, you have a hiring process:

It’s just guaranteed to be a crap one.

It doesn’t have to be complex.

I write mine on a single page.

I’ll link an example of one I’ve used at the end of this.
Read 17 tweets
Nov 25
You want to get wealthy.

What should you invest in at different phases of your financial journey?

Here’s how I would do it.

A 🧵:
But first, some ground rules…

I’m assuming you’re starting early in your career without a ton.

And measuring things in US dollars.

There are 5 stages of investment.

I’ll go through each here broken down by net worth.

And what I’d do at each stage:
NET WORTH: $0-100k
OBJECTIVE: Optionality

You’re just starting out.

Probably with a job that pays OK.

Live beneath your means.

Save a ton: ~12 months living expenses in cash.

So, you can safely start a business in the next step.
Read 11 tweets
Nov 24
How did I go from running one business to owning many?

I used this framework to do it.

A 🧵:
First, a bit of background on corporate structure:

Every business has a CEO (Chief Executive Officer).

They run the business and are responsible for it.

I believe “real” CEO roles are full-time and all-consuming.

Done right, a person can only hold one CEO job at a time.
Second, companies have a Board of Directors that:

1. Manages and coaches the CEO
2. Approves plans and budgets
3. Helps out in tough challenges

By design, the Board has limited responsibilities.

So, each board requires a few hours a week of my time.
Read 13 tweets

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