There is a ONCE-IN-A-LIFETIME opportunity to disrupt the $1.5T auto lending market.

My insight as a 15-year industry insider (with a twist in the end): 🧵
Legacy auto lenders went on a lending CRAZE over the past 2 years.

If we’re going to compare this to VC:

They all went “Tiger Global” on us.

But...
The party is now OVER.

Auto lenders are running for cover.

Lending guidelines are tightening (for the most part).

And dealers are losing access to lenders on a daily basis.

Here's the BIG problem with all of this (in 3 parts):
1) Lenders are starting to SUFFER the consequences of their historical lending

2) Traditional auto lending is INEFFECTIVE in the current market environment

And 3) Lenders are becoming a lot more CONSERVATIVE

Let's quickly explain each point:
1) Lenders are starting to SUFFER the consequences of their historical lending

Auto delinquencies and repossessions are INCREASING.

Repos are already up 3% since 2021.

But what's scary is that that number is rising rapidly.

The "free-money" era is over and people are hurting.
2) Record-high car prices and interest rates are making traditional auto lending INEFFECTIVE

New car affordability continues to DECLINE.

The median # of weeks of income needed to purchase the average new car has reached a NEW record: 43.3 weeks from 42.8 weeks (Nov vs Oct 22).
And the cherry on top:

3) Lenders are NOT lending like before

Auto credit availability is QUICKLY falling.

And based on how things are pacing, it will continue FALLING.

Dealers and consumers are running out of options.

Yet... People still need to buy cars.
Bottom-line:

The current lending landscape is NEGATIVELY impacting THOUSANDS of car dealers and MILLIONS of consumers.

And that's exactly where the OPPORTUNITY lies.

Although there is ONE type of institution that has stepped up big time...
CREDIT UNIONS.

CUs now make up nearly 30% (!) of all new auto loans.

AN ALL-TIME RECORD.

YES — CUs have a structural cost advantage over traditional lenders.

But there's a big problem...
Credit unions SUCK at technology and have LIMITED liquidity.

They can't possibly replace traditional auto lenders.

Alas...

A PERFECT STORM brewing for disruption.
- Legacy auto lenders are battening down the hatches

- Credit unions are stepping up with better terms

- But CUs also have SHIT technology and LIMITED liquidity
And that, my friends, is the GOLDEN opportunity for FinTech:

- People ALWAYS need cars.

- Dealers NEED lenders that will LEND.

- Lenders are suffering and AREN'T lending like before.

So... Who will step up and conquer this trillion-dollar opportunity?
That's a wrap. If you enjoyed this thread:

1. Follow me @GuyDealership for more of these
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More from @GuyDealership

Jan 4
Market is literally FLOODED with Buicks.

They're rotting on car lots like trash.

You can score a deal on these if you're willing to suffer the embarrassment of being seen in one.
Buicks are at 121 days' supply.

For context, Toyota is less than 30 days' supply.

Ridiculous.

In simple people terms: "Days' Supply" means the number of days it would take to deplete the current new car inventory at the current rate of sale.

That said...
Buicks have come a LONG way.

The cars are actually decent. I enjoy driving them.

But they still have a major BRANDING issue.

Marketing matters. Brand perception matters.
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Jan 2
HONDA just saw its LARGEST sales decline ever in 2022.

Down 33% year-over-year. Wild!

Hate to say this... But think twice before you buy a new Honda:
Here's why.

The car buying incentives Honda is offering consumers keep falling.

Deals are getting worse.

But that sort of makes sense, right? — Why offer consumers incentives when you barely have cars to sell (relatively speaking).
I still LOVE pre-owned Hondas for their reliability.

But if you're looking to buy a New car...

I suggest you stay open-minded and explore other brands as well until Honda gets its shit together.
Read 6 tweets
Dec 30, 2022
37.5%

Why this number is a problem
(and what it means for the used car market):
Ok, so 37.5% is the percentage of our Subprime customers that currently have... *drum-roll*:

An OPEN AUTO LOAN.

I'll explain shortly why this is a big problem (and what it means).

But first, some quick context:
It's nearly impossible for dealers to help Subprime customers who currently have an outstanding open auto loan.

Or in other words — it's nearly impossible to trade Subprime customers out of their current car into a new one.

3 reasons why:
Read 12 tweets
Dec 29, 2022
BMWs are to be leased, not purchased.
Fun to drive.

Less fun to own.

If you really want to buy one, make sure it’s either brand new or used with low miles and a remaining balance of the manufacturer’s warranty.
Those asking “why”:

Lots of issues and expensive repairs.
Read 5 tweets
Dec 28, 2022
Car dealerships can legally save $1,000,000s in taxes.

The secret? Using "Captives".

Here's how they work (and how you can do it too):
Most of the profit car dealers make is not from selling cars.

You already knew that — Dealers sell many lucrative products and services in addition to the cars themselves.

But there is one secret car dealers don’t talk about often…
Introducing the Captive Insurance Company.

What is it?

A captive insurance company is an insurance subsidiary of a non-insurance entity.

In normal-people terms, it's a mini insurance company within your existing company.

Here's how dealers use this to legally save on taxes:
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Dec 26, 2022
We (still) have a new car shortage.

But in under 2 years, I predict we'll have a USED CAR SHORTAGE.

What’s not being discussed:
Supply chains got f*cked during the pandemic.

Cars weren’t being produced.

This led to a supply/demand imbalance.

And that led to an increase in prices.

But here’s the bigger problem:
The used car market depends on a constant stream of off-lease vehicles:

2-3 year old cars.

Under 40K miles.

Think: The typical Carmax car.
Read 11 tweets

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