Cancellations:
Cancellation request since start of campaign only ~2% of the overall 22.000 reservations, with an average ~4.000€ down payment
TOUR:
6/12 cities done ✅
NEWSLETTER
more than >1 Million Mailings Send
Average Open Rate 57%, Click Rate 20%
~65k newsletter subscribers
> 1,4k new subscribers
~3k unsubscribers
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We got a lot of critical questions about our Solar Charging. So we did a real-life test 👇
First of all: this is the current communication on our website: 5.800 km / year from the sun
So,
- we did a real life test on 13.12.22
- location for the video was on the rooftop of a parking garage next
to our headquarters in Waldmeisterstraße 76
- temperature was -7°C (-11 at night)
- The car was positioned north-east, to keep the worst case scenario
Wir haben von Euch das Feedback bekommen, dass wir positiver sein sollen. Nicht zu viel "we failed". Das haben wir jetzt gemacht. Wir haben die Website angepasst 👇