Most people struggle to get their first Product Manager job because they get overwhelmed, not because they don't have the skills or experience.
Here's how I've helped 1,000s with this problem ๐
We believe that more options to choose from means that we'll have better odds of succeeding.
Instead, with more options to choose from, it becomes harder to make a decision and it becomes stressful.
This is called the Paradox of Choice.
For example...
How can you break into Product Management?
- Internal Transfers
- Intense Networking
- Building Side Projects
- Volunteering with non-profits
- Shadowing PMs on your team
- Resume with transferrable skills
- Doing a Master's Degree (e.g. MBA)
and finally ๐
- Joining another company first, then networking internally
Sounds like a lot to do and consider, isn't it?
(๐๐บ ๐ต๐ฉ๐ฆ ๐ธ๐ข๐บ, ๐๐ ๐ค๐ฆ๐ณ๐ต๐ช๐ง๐ช๐ค๐ข๐ต๐ช๐ฐ๐ฏ๐ด ๐ช๐ด ๐๐๐ ๐ข ๐ธ๐ข๐บ ๐ต๐ฐ ๐ฃ๐ณ๐ฆ๐ข๐ฌ ๐ช๐ฏ๐ต๐ฐ ๐๐)
โญ๏ธ Here's the framework I use to know what to do ๐
Answer these 3 "easy" questions:
๐ค ๐๐ณ ๐๐ผ๐ ๐ต๐ฎ๐ฑ ๐๐ผ ๐ฐ๐ต๐ผ๐ผ๐๐ฒ ๐ผ๐ป๐น๐ ๐ผ๐ป๐ฒ, ๐๐ต๐ถ๐ฐ๐ต ๐๐ผ๐๐น๐ฑ ๐๐ผ๐ ๐ฝ๐ฟ๐ฒ๐ณ๐ฒ๐ฟ:
๐ข Getting a Product Manager title?
๐ต Getting into a company without the PM title?
if you choose...
๐ข Getting a Product Manager title:
- Find Startups: Focus on your strengths and industry expertise. Search for startups in your industry.
๐ต Getting into a company without the PM title:
- Focus on your role: Apply to the company where you want to eventually become a PM.
๐ค ๐ช๐ฎ๐ป๐ ๐๐ผ ๐ฐ๐ต๐ฎ๐ป๐ด๐ฒ ๐๐ผ๐๐ฟ ๐๐ผ๐ฐ๐ฎ๐๐ถ๐ผ๐ป ๐ฎ๐ป๐ฑ ๐๐ป๐ฑ๐๐๐๐ฟ๐ ๐ฎ๐ ๐๐ต๐ฒ ๐๐ฎ๐บ๐ฒ ๐๐ถ๐บ๐ฒ?:
An MBA might be the (Expensive) right move for you.
Not looking to change location (country) or industry? You don't need an MBA.
And final question ๐
๐ค ๐๐ฎ๐๐ฒ ๐๐ผ๐ ๐๐ฎ๐๐ฐ๐ต๐ฒ๐ฑ ๐บ๐ผ๐ฟ๐ฒ ๐๐ต๐ฎ๐ป ๐ฏ ๐๐ ๐๐ต๐ผ๐๐ ๐ถ๐ป ๐๐ต๐ฒ ๐น๐ฎ๐๐ ๐๐ฒ๐ฒ๐ธ?
๐ข Yes โ Spend 1/3 of your free time working on a side project and 2/3's on entertainment.
๐ด No โ Don't worry about building your own side project.
However... ๐
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๐ Regardless of your approach, ๐ก๐ฒ๐๐๐ผ๐ฟ๐ธ๐ถ๐ป๐ด and having a great ๐ฅ๐ฒ๐๐๐บ๐ฒ will always be part of this journey.
What are you doing in 2023 to become a Product Manager? #productmanagement
That's a wrap!
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I've talked with >100 Product Manager interviewers and these are the top 8 reasons why candidates get rejected in an interview ๐
1/ Don't talk about Customers
Whether it's a Product Design or Behavioral questions about your previous experience, never forget that products are created to solve customer problems.
Surprisingly, many candidates forget about it and don't mention customers in their answers.
2/ Don't talk about the "WHY?"
Products are not created 'just because'... and when they do, they tend to fail.
Plenty of people jump straight into "HOW" we solve the problem without addressing important parts in a case:
- Why?
- For Whom?