1/6 Did You Know?
Both Surf excel and Rin detergent are from #HUL,
Alto and S-Presso - both same-sized cars are from Maruti
Tata Tea and Tetley tea are products of Tata
Why❓
#lla #jagrukjanta
Both Surf excel and Rin detergent are from #HUL,
Alto and S-Presso - both same-sized cars are from Maruti
Tata Tea and Tetley tea are products of Tata
Why❓
#lla #jagrukjanta
2/6 "Two heads are better than one" - and the same goes for brands!
Dual branding is when a company uses two different brand names for the same product or product line.
Dual branding is when a company uses two different brand names for the same product or product line.
3/6 One brand targets value-conscious customers, while the other targets those who want a premium experience.
4/6 It's a win-win for the company.- they attract different types of customers and sneakily get people to try out different products without them realizing it.
5/6 However, sometimes, it can lead to increased complexity and confusion among customers.
For example, #TataMotors struggled to maintain the luxury image of the Jaguar and #LandRover brands while also trying to appeal to its traditional customer base
For example, #TataMotors struggled to maintain the luxury image of the Jaguar and #LandRover brands while also trying to appeal to its traditional customer base
6/6 Know a brand using sneaky dual branding?
Comment below!
Comment below!
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