Think about what’s being done to your dopamine levels on a daily basis and then watch this. In 1958, Aldous Huxley predicted a form of dictatorship that would rely not on force, but propaganda—and addiction.
When you combine a constant stream of highly engineered emotional manipulation with a drip of dopamine hits, you get something that looks like social media.
Huxley named his complacency-inducing drug “soma.” It had:
"All the advantages of Christianity and alcohol; none of their defects."
How many of the tactics in this pre-CIA manual to sabotage a workplace remind you of offices where you’ve worked?
1/
2/ Ever had a manager who:
- Demands everything in writing
- Trains new workers poorly
- Holds meetings at crunch times
- Promotes the incompetent
- Prioritizes unimportant tasks?
3/ How about employees or colleagues who:
- Get into long email chains
- Misplace important documents
- Always tell people your boss is busy
- Spread rumors
I can't get over how prophetic this man was. Here's Marshall McLuhan over half a century ago (1966) predicting the world we live in decades before anyone had imagined it.
In 71 seconds, he anticipates:
1. Virtual products (ahem NFTs) 2. Software (and products) becoming a service 3. Advertisements as entertainment/content for brand fans 4. Personalized search 5. Updated digital content replacing physical books
McLuhan also anticipated information overload, and how "when you give people too much information, they instantly resort to pattern recognition."
In this 1980s interview, journalist Louis Wolf and ex-CIA agent John Stockwell expose CIA media operations with an unforgettable phrase: "It goes beyond your wildest imagination the extent to which the CIA has gone to manipulate public opinion."
The MH Chaos program that Stockwell mentions was a multiyear effort to spy on, disrupt, and infiltrate groups of American "dissidents" by the CIA. It resulted in a database of 300,000 civilians.
Here is Stockwell in 1983 giving detail on how he spread false information as a CIA agent.
If you're fascinated by the far-seeing visions of Marshall McLuhan, you'll love this 1968 exchange with novelist Norman Mailer.
In 2 minutes, he redefines violence as a quest for identity, and explains how information overload makes all of us confirmation-bias machines.
Stick around to see Mailer attacking McLuhans's ideas as "apocalyptic" and "almost repellant."
The Canadian philosopher suppresses a smile.
McLuhan ends w/ a brilliant remark on the limits of science.
"The scientist lives in a world of matching, his idea of proof is just matching evidence against evidence."
Any breakthrough beyond that paradigm is "as disturbing to the scientist as to the educator."