Companies are spending billions & failing on twitter.
Here’s why NFT PFPs are a future trillion dollar industry 🧵 (0/7):
Here’s why NFT PFPs are a future trillion dollar industry 🧵 (0/7):
1/ Individuals > Companies
Half a billion dollars is spent on digital marketing by corporations each year - but it is individuals who dominate in following & influence.
Half a billion dollars is spent on digital marketing by corporations each year - but it is individuals who dominate in following & influence.
2/ It’s not even close
The top 10 most followed accounts on twitter are people.
Globally recognised brands - @McDonalds, @Nike, etc., don’t even make the top 100.
Coca-cola struggles to hit 200 likes per tweet.
Meanwhile, @frankdegods:
The top 10 most followed accounts on twitter are people.
Globally recognised brands - @McDonalds, @Nike, etc., don’t even make the top 100.
Coca-cola struggles to hit 200 likes per tweet.
Meanwhile, @frankdegods:
3/ NFT PFPs boost influence on twitter
PFPs allow individuals to tap into an NFT collection’s brand & culture to create powerful network effects.
But this isn’t a meaningless #followforfollow train leading to an inflated and un-engaged audience.
PFPs allow individuals to tap into an NFT collection’s brand & culture to create powerful network effects.
But this isn’t a meaningless #followforfollow train leading to an inflated and un-engaged audience.
4/ Shared story, culture & values
The beauty of an NFT collection is the shared story ****which unites its community: Your PFP says something meaningful.
It tells people what you stand for, who your friends are & why you’re here. People with similar values recognise this.
The beauty of an NFT collection is the shared story ****which unites its community: Your PFP says something meaningful.
It tells people what you stand for, who your friends are & why you’re here. People with similar values recognise this.
5/ Every NFT collection yields a different form of influence & identity
So choose wisely:
- Looking to join the Solana dev community? Rock an @SolanaMBS or @FamousFoxFed
- Shoey-chugging degen? @DeGodsNFT is for you.
- Here to create change & spread love? @CoralTribeNFT awaits.
So choose wisely:
- Looking to join the Solana dev community? Rock an @SolanaMBS or @FamousFoxFed
- Shoey-chugging degen? @DeGodsNFT is for you.
- Here to create change & spread love? @CoralTribeNFT awaits.
6/ Fast paced attention economy
The best part about a PFP? It only takes an instant for a reader to see it.
In a lighting-quick attention economy, a split second is the difference between your tweet being read or descending into oblivion.
The best part about a PFP? It only takes an instant for a reader to see it.
In a lighting-quick attention economy, a split second is the difference between your tweet being read or descending into oblivion.
7/ So, why are NFT PFPs a trillion dollar industry?
Simply put: corporations are spending billions and FAILING to capture attention on social media. So how much is guaranteed community, growth & influence worth?
A helluva lot more.
Simply put: corporations are spending billions and FAILING to capture attention on social media. So how much is guaranteed community, growth & influence worth?
A helluva lot more.
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