📌Six types of #GreenWashing
1- Greencrowding is built on the belief that you can hide in a crowd to avoid discovery; it relies on safety in numbers. If sustainability policies are being developed, it is likely that the group will move at the speed of the slowest.
1- Greencrowding is built on the belief that you can hide in a crowd to avoid discovery; it relies on safety in numbers. If sustainability policies are being developed, it is likely that the group will move at the speed of the slowest.
2- Greenlighting occurs when company communications (including advertisements) spotlight a particularly green feature of its operations or products, however small, in order to draw attention away from environmentally damaging activities being conducted elsewhere.
3-Greenshifting is when companies imply that the consumer is at fault and shift the blame on to them
4-Greenlabelling is a practice where marketers call something green or sustainable, but a closer examination reveals that their words are misleading
4-Greenlabelling is a practice where marketers call something green or sustainable, but a closer examination reveals that their words are misleading
5-Greenrinsing refers to when a company regularly changes its ESG targets before they are achieved.
6-Greenhushing refers to the act of corporate management teams under-reporting or hiding their sustainability credentials in order to evade investor scrutiny.
6-Greenhushing refers to the act of corporate management teams under-reporting or hiding their sustainability credentials in order to evade investor scrutiny.
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