1/ We took a risk last year and completely transformed our @MicroConf events. Starting in April 2022, we shifted the focus from talks to forging connections between founders. 🔥🔥
2/ For the past 12 years MicroConfers have raved about the value of the hallway track. But those conversations were reserved for lunches and evenings, since we had 9 speakers over 2 days. But last year we reduced our speaker count to 6, and our most recent event in Europe had 4.
3/ We're taking that extra time and dedicating it to improv classes, trapeze lessons, brewery tours & more to let founders make connections while having new experiences.
4/ And we’ve added Founder-by-Founder, a session where attendees have multiple 7 minute blocks to connect with someone they’ve never met. Everyone’s nervous at first, but the results and feedback have been overwhelmingly positive.
5/ #MicroConf has always been about connecting founders, but we’ve doubled down on that with these changes.
6/ I was worried doing this would break the event, but instead it created a huge increase in relationship-building... and the response has been better than I could have hoped.
7/ If you haven’t been to MicroConf in a couple years, it’s a very different event. Tickets to MicroConf US in Denver in April will sell out.
if you’re interested in checking it out, head to microconf.com/us 🚀
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This is one of the worst communicated price increases I've seen. It harkens back to the Drip increase of 2019 (I was already gone, folks), and at least one of Intercom's.
They did one thing right and made a lot of fumbles with this increase. Join me below for a looksy at both.
To begin, I have no dog in this fight. This change doesn't impact me (I don't sell on Gumroad). But I was struck by the number of landmines they stepped on, and given how much thought I've given to pricing (and price increases) over the years, figure we can all learn from it.
First, what did they do right? They raised their prices. It's rare that a price increase, even a large one, is bad on its own. Their business is not making the money needed to justify their recent $100M crowdfunding valuation. Raising prices is probably a good move.