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Joe Pompliano

@JoePompliano

Feb 10

Apple is paying the NFL $250 million over 5 years to sponsor the Super Bowl halftime show.

But here's the craziest part:

Rihanna won't be paid a dime for this year's show, and performers often spend millions of dollars of their own money on production costs.

Here's why 👇

1) The NFL has convinced some of the world's most prominent artists to perform at the Super Bowl:

• Prince
• Michael Jackson
• Bruce Springsteen
• Beyonce
• Justin Timberlake
• The Rolling Stones
• Shakira
• Jennifer Lopez

But NONE of these artists were paid.

2) Here's how the financials work:

• NFL signs a $50M sponsorship deal
• Artists get a $10M to $15M production budget

This budget covers 2,000 to 3,000 part-time workers, including set design, security, dancers, and marketing.

But artists don't get any of the money.

Read 11 tweets

Joe Pompliano

@JoePompliano

Feb 7

BREAKING: The Las Vegas Grand Prix will be an annual event on the F1 calendar until at least 2032.

F1 initially signed a 3-year deal with Las Vegas, but Clark County commissioners unanimously voted to extend the deal this morning.

F1 seems committed to making Vegas its US home.

Formula 1 is HEAVILY investing in the Las Vegas GP.

They purchased this 39-acre piece of land for $240 million last year and are now constructing a 4-story, 300,000-square-foot paddock for the inaugural race in November.

That was a big piece of their argument to extend.

F1 is also self-promoting this race — rather than working with an outside promoter & accepting a fee.

And it won't be a cheap ticket.

GA passes start at $500. MGM is selling grandstand seating for $3,000. The Wynn is selling a $1M package, and Caesars has listed a $5M package.

Read 5 tweets

Joe Pompliano

@JoePompliano

Jan 26

The NFL often gets laughed at for its inability to adopt new technology.

But did you know that a chip has been planted within every NFL football for the last 5+ years?

It weighs just 3.3 grams (1% of the football's weight), and provides fascinating data.

Here's a breakdown 👇

1) It's no secret that other sports leagues deploy tech faster than the NFL.

Tennis balls are immediately ruled in or out & FIFA has chargeable balls that connect to 12 cameras around the pitch to determine if a player is offsides within seconds.

But the NFL isn't far behind.

2) Since 2015, the NFL has worked with a company called Zebra Technologies to track player movements.

They do this by placing RFID tags in each player's shoulder pads.

It's the same technology that powers your tap-to-pay credit card — and it provides the NFL with great data.

Read 11 tweets

Joe Pompliano

@JoePompliano

Jan 23

Ben Affleck and Matt Damon have been working on a movie detailing the birth of Nike & the Air Jordan brand.

Affleck will play Nike founder Phil Knight, and Damon is playing Nike executive Sonny Vaccaro.

The film will be released on April 5th.

If you like learning about the business and money behind sports, join 82,000 others and sign up for my free newsletter: huddleup.substack.com

Here's the cast (that we know so far)

• Damon = Sonny Vaccaro
• Affleck = Phil Knight
• Jason Bateman = Rob Strasser
• Viola Davis as=Deloris Jordan
• Chris Tucker = Howard White
• Marlon Wayans = George Raveling
• Chris Messina = David Falk
• Matthew Maher = Peter Moore

Read 4 tweets

Joe Pompliano

@JoePompliano

Jan 21

The 2023 Formula 1 calendar is insane:

• 23 races
• 20 countries
• 5 continents
• 240 hours of flights

Teams will travel 75,000 miles & transport 1,500 tons of equipment.

This makes it a logistical nightmare, so here's a breakdown of how Formula 1 pulls it off.

THREAD 👇

1) The simplest way to explain Formula 1 logistics is by breaking the calendar into two parts:

• European Races
• Flyaway Races

Let's start with European Races.

2) European races are self-explanatory — these are races that take place in Europe.

Examples:
• Monaco
• Monza
• Zandvoort
• Silverstone
• Spa

These races are easier and cheaper logistically because everything is transported by trucks rather than planes and boats.

Read 16 tweets

Joe Pompliano

@JoePompliano

Jan 4

David Beckham shocked the world when he left Real Madrid in 2007 to sign with the LA Galaxy of MLS.

He was just 31 years old and accepted a 70% pay cut.

But his contract included two unique clauses that eventually helped him earn more than $500 million.

Here's the story 👇

1) Let's start in 2007.

David Beckham is on top of the world.

He is married to Victoria Adams from the Spice Girls and has spent the last 15 years playing for Manchester United & Real Madrid.

But then he shocks the world and signs with the LA Galaxy of Major League Soccer.

2) Many people thought Beckham was an idiot.

He was just 31 years old and agreed to take a 70% pay cut (from $20 million to $6.5 million) to head to a league that was barely ten years old.

But those were just the headlines — the details of the contract were much more lucrative.

Read 14 tweets

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